Why Is Baozun Stock Trading Lower Today?

Benzinga03-21

Chinese e-commerce solutions provider Baozun Inc (NASDAQ: BZUN) reported a fourth-quarter fiscal 2023 revenue growth of 8.9% year-on-year to RMB2.78 billion ($391.6 million), beating the consensus of $382.2 million.

Adjusted EPS per ADS was $0.07 vs. the consensus of $0.16. The stock price slid after the results.

The increase in total net revenues was mainly due to the incremental revenue contribution from Baozun Brand Management (BBM), a new line of business it launched in the first quarter of 2023.

By the end of the quarter, in the BEC segment, approximately 44.7% of its brand partners engaged with it for store operations of at least two channels, compared with 41.8% a year ago.

Segments: Product sales revenue improved 36.3% Y/Y to $148.1 million. Services revenue decreased 3.0% Y/Y to $243.3 million.

The adjusted operating margin was 2.7% vs. 7.2% a year ago. The company held $432.8 million in cash and equivalents as of December 31, 2023.

Baozun stock lost 50% in value in the one-year period. Investors can gain exposure to the stock via Invesco Golden Dragon China ETF (NASDAQ:PGJ).

Price Action: BZUN shares traded lower by 8.33% at $2.64 premarket on the last check Thursday.

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The stock price slid after the results.</p>\n<p>The increase in total net revenues was mainly due to the incremental revenue contribution from Baozun Brand Management (BBM), a new line of business it launched in the first quarter of 2023.</p>\n<p>By the end of the quarter, in the BEC segment, approximately 44.7% of its brand partners engaged with it for store operations of at least two channels, compared with 41.8% a year ago.</p>\n<p><strong>Segments:</strong> Product sales revenue improved 36.3% Y/Y to $148.1 million. Services revenue decreased 3.0% Y/Y to $243.3 million.</p>\n<p>The adjusted operating margin was 2.7% vs. 7.2% a year ago. The company held $432.8 million in cash and equivalents as of December 31, 2023.</p>\n<p>Baozun stock lost 50% in value in the one-year period. Investors can gain exposure to the stock via <strong>Invesco Golden Dragon China ETF</strong> (NASDAQ:PGJ).</p>\n<p><strong>Price Action: </strong>BZUN shares traded lower by 8.33% at $2.64 premarket on the last check Thursday.</p></body></html>","source":null,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>Why Is Baozun Stock Trading Lower Today?</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 11px; color: #7E829C; margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\nWhy Is Baozun Stock Trading Lower Today?\n</h2>\n\n<h4 class=\"meta\">\n\n\n2024-03-21 21:27 GMT+8&nbsp;&nbsp;&nbsp;<a href=https://www.benzinga.com/news/earnings/24/03/37870468/why-is-baozun-stock-trading-lower-today><strong>Benzinga</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>Chinese e-commerce solutions provider Baozun Inc (NASDAQ: BZUN) reported a fourth-quarter fiscal 2023 revenue growth of 8.9% year-on-year to RMB2.78 billion ($391.6 million), beating the consensus of ...</p>\n\n<a href=\"https://www.benzinga.com/news/earnings/24/03/37870468/why-is-baozun-stock-trading-lower-today\">Source Link</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","isBrief":false,"type":0,"news_type":1,"symbol":"SQQQ","symbol_name":"纳指三倍做空ETF","start_time":0,"source_url":"https://www.benzinga.com/news/earnings/24/03/37870468/why-is-baozun-stock-trading-lower-today","article_id":"2421194043","we_media_id":"1052270027","thumbnails":[],"rights":null,"url":"https://stock-news.laohu8.com/highlight/detail?id=2421194043","pubTimestamp":1711027640,"sourceInfo":null,"weMediaInfo":{"media_name":"Benzinga","introduction":"Stock Market Quotes, Business News, Financial News, Trading Ideas, and Stock Research by Professionals","home_visible":0,"id":"1052270027","head_image":"https://static.tigerbbs.com/d08bf7808052c0ca9deb4e944cae32aa"},"summary":"Baozun reported Q4 revenue of RMB2.78 billion, beating consensus. 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