1108 ET - Grindr has room to expand and improve in terms of driving user growth, engagement and converting more users into paying subscribers over the long-term, analysts at TD Cowen say in a research note. The analysts note the Grindr dating app is tailored toward LGBTQ+ communities, differentiating them from competitors who include LGBTQ+ dating features. Other differentiators they point to include the app's strong brand awareness driven largely by word-of-mouth marketing and the ability to see multiple users at once while other major dating apps largely utilize swipes to see other users one at a time. The analysts initiate a buy rating and a price target of $12. (denny.jacob@wsj.com; @pennedbyden)
(END) Dow Jones Newswires
March 28, 2024 11:08 ET (15:08 GMT)
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