Estée Lauder Launches Clinique Amazon Store in Distribution Shift -- Market Talk

Dow Jones03-27

1156 ET - Estée Lauder's latest move amid its profit recovery plan is aimed at gaining consumers by taking control of the U.S. ecommerce giant, following similar steps from competitors such as L'Oréal, Coty and Shiseido. It directly partners with Amazon for the first time by launching a U.S. Amazon Premium Beauty store for Clinique. Other Estée Lauder brands will have their own Amazon stores over the coming months, CEO Fabrizio Freda says. Amazon, which started selling cosmetics in 2004, is leading growth across all retailers in beauty growth, with prestige outpacing mass growth, according to NIQ data from December. Shares rise 2% to $142.15. (sabela.ojea@wsj.com; @sabelaojeaguix)

(END) Dow Jones Newswires

March 27, 2024 11:56 ET (15:56 GMT)

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Amazon, which started selling cosmetics in 2004, is leading growth across all retailers in beauty growth, with prestige outpacing mass growth, according to NIQ data from December. Shares rise 2% to $142.15. 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It directly partners with Amazon for the first time by launching a U.S. Amazon Premium Beauty store for Clinique. Other Estée Lauder brands will have their own Amazon stores over the coming months, CEO Fabrizio Freda says. Amazon, which started selling cosmetics in 2004, is leading growth across all retailers in beauty growth, with prestige outpacing mass growth, according to NIQ data from December. Shares rise 2% to $142.15. 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