Kogan.com's Subscription Sustainability Is Unclear -- Market Talk

Dow Jones04-08

0426 GMT - The sustainability of Kogan.com's membership subscription is unclear to Citi analyst James Wang, who would like more clarity about customers' renewal rates. Wang writes in a note that he sees negative customer reviews for the membership and complaints about its pricing. Yet he concedes that Kogan.com likely has habitual customers, in line with most online marketplaces. March-quarter web traffic to Kogan.com was down 19% on year, adds Wang, who has a sell rating on the stock. (stuart.condie@wsj.com)

(END) Dow Jones Newswires

April 08, 2024 00:26 ET (04:26 GMT)

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