0437 GMT - NetEase's renewed partnership with Blizzard may have limited financial impact near term, according to Nomura analysts Jialong Shi and Rachel Guo in a research note. They estimate Blizzard's titles used to account for 3%-4% of NetEase's total revenue and an even smaller share in its earnings. NetEase was the exclusive publisher in China for most of Blizzard's games from 2008 to 2022. The deal might be more important in developing NetEase's reach in the Chinese market as it puts the gaming company in a position to convert Blizzard's popular PC games to mobile versions, potentially winning blockbuster titles. The analysts keep a buy rating on the company with a target ADR price of US$138.00. Shares closed at 1.1% lower at $99.50 in the U.S. (tracy.qu@wsj.com)
(END) Dow Jones Newswires
April 11, 2024 00:37 ET (04:37 GMT)
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