Baidu Likely to See Slow Advertising, Solid Cloud Growth in 1Q -- Market Talk

Dow Jones04-10

0429 GMT - Baidu is likely to see slow growth in advertising while cloud growth remains solid in 1Q, according to CCB International analyst Cathy Chan says a research note. Dragged by the soft macro environment, advertisement recovery in several verticals such as franchise and property, has been slower than expected, the analyst notes. Chan notes that the contribution from AI to Baidu's cloud business is likely to rise and serve as a key driver for the segment throughout this year. The analyst keeps an outperform rating but trims Baidu's ADR target price to $142.00 from $143.30 to factor in CCB's lower earnings forecast to reflect the slow ads recovery. The ADR last closed at $103.50. (tracy.qu@wsj.com)

 

(END) Dow Jones Newswires

April 10, 2024 00:29 ET (04:29 GMT)

Copyright (c) 2024 Dow Jones & Company, Inc.

Disclaimer: Investing carries risk. This is not financial advice. The above content should not be regarded as an offer, recommendation, or solicitation on acquiring or disposing of any financial products, any associated discussions, comments, or posts by author or other users should not be considered as such either. It is solely for general information purpose only, which does not consider your own investment objectives, financial situations or needs. TTM assumes no responsibility or warranty for the accuracy and completeness of the information, investors should do their own research and may seek professional advice before investing.

Comments

We need your insight to fill this gap
Leave a comment