Sephora, Ulta, and E.l.f. among the top beauty brands for US teens, per survey

Yahoo Finance04-10

Teens are crazy about cosmetics. Scroll through TikTok, and you'll find Gen Zs (and Gen Alphas) sharing skincare routines, makeup tutorials, go-to fragrances, and hairdo how-tos. In a new survey from...

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Sephora  and Ulta  are the top beauty retailers for teens, at 37% and 31%, respectively. Target  clocks in at No. 3, with 10% listing it as their favorite.After Ulta reported its Q4 earnings in March, CEO David Kimbell said on an analyst call that young shoppers are interested in a spectrum of beauty products.The company has capitalized on social media, first as an early adopter of Facebook, then TikTok, with significant presence on Instagram, Twitch and Roblox. 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Beauty Inc.","LU0061474960.USD":"天利环球焦点基金AU Acc","IE00BJJMRY28.SGD":"Janus Henderson Balanced A Inc SGD","IE00BMPRXN33.USD":"NEUBERGER BERMAN 5G CONNECTIVITY \"A\" (USD) ACC","WMT":"沃尔玛","BK4114":"综合货品商店","LU0109392836.USD":"富兰克林科技股A","LU0310799852.SGD":"FTIF - Templeton Global Equity Income A MDIS SGD","BK4220":"综合零售","BK4559":"巴菲特持仓","IE0004445015.USD":"JANUS HENDERSON BALANCED \"A2\" (USD) ACC","LU0320765489.SGD":"FTIF - Franklin Mutual US Value A Acc SGD","BK4588":"碎股","LU1430594728.SGD":"Eastspring Investments - Global Low Volatility Equity AS SGD","LU1066051498.USD":"HSBC GIF GLOBAL EQUITY VOLATILITY FOCUSED \"AM2\" (USD) INC"},"translate_title":"丝芙兰、Ulta和E.l.f。调查显示，美国青少年最喜欢的美容品牌","themeId":null,"isJumpTheme":false,"ttsUrl":null,"symbols_score_info":{"BBWI":1,"WMT":1,"VSCO":1,"ULTA":1,"TGT":1,"ELF":1,"CVS":1,"AMZN":1,"COTY":0.9},"content_text":"Teens are crazy about cosmetics.\nScroll through TikTok, and you'll find Gen Zs (and Gen Alphas) sharing skincare routines, makeup tutorials, go-to fragrances, and hairdo how-tos. \nIn a new survey from Piper Sandler, Taking Stock With Teens, teens' overall \"self-reported\" spending was down 6% year over year to $2,263 — but they didn't hold back on beauty products. \nAnnual spending on beauty is up 8% to $339, the highest level since 2018, with make up holding the highest share, but fragrance seeing the most growth. \nThe young fashionistas are giving some beauty companies a boost. Sephora (MC.PA) and Ulta (ULTA) are the top beauty retailers for teens, at 37% and 31%, respectively. Target (TGT) clocks in at No. 3, with 10% listing it as their favorite. \nOther retailers that teens favor for cosmetics include Amazon (AMZN), Walmart (WMT), SHEIN, e.l.f. Beauty (ELF), and CVS (CVS). \nAfter Ulta reported its Q4 earnings in March, CEO David Kimbell said on an analyst call that young shoppers are interested in a spectrum of beauty products. \n\"Young consumers are engaged in mass [beauty], but they're also engaged in prestige [brands],\" he said. \"It's really not so much about price or promotion necessarily, as what brand is really delivering great innovation, great marketing, engaging with them in social media.\"\n\nThe increased sales from teens come as consumers pull back on overall beauty spending. Kimbell said at a conference last week that Ulta is seeing a slowdown across \"price points and segments.\" \nOverall, growth for US mass beauty brands is slowing, with sales increasing 3-4% year over year in Q1, compared to the 7% jump in Q4. \nUlta expects net sales of $11.7 billion to $11.8 billion for 2024, up 4% to 5% from fiscal 2023, with an operating margin of 14.0% to 14.3%, down from 15% last year. \nIts stock has dropped 17% in the past month, after the soft outlook and comments about the slowdown. \n\"Competitive intensity is definitely high, largely from Kohl's Sephora shop growth, and ULTA’s 2024 guidance implicitly bakes in some level of market share inflection, adding an element of risk,\" added Evercore ISI analyst Michael Binetti wrote in a note to clients.\n\n\n\n  RIYADH, SAUDI ARABIA - JANUARY 16: (L-R) Daim Gaw Huda Kattan attend the Sephora x Huda Beauty – Pink vs Peach KSA at Sidra Arts on January 16, 2024 in Riyadh, Saudi Arabia. (Photo by Cedric Ribeiro/Getty Images for Huda Beauty)\n \n\n  Cedric Ribeiro via Getty Images\n \n\nWhen it comes to products, E.l.f. Beauty is the teen favorite with 38% of the votes, up 16 points compared to last spring.\nPer J.P. Morgan analyst Andrea Teixeira, the 20-year brand is only getting started. \"There is plenty of runaway as [a] disruptor of a large category, with nimble and fast execution,\" she wrote in a note to clients.\nIts secret? The company has capitalized on social media, first as an early adopter of Facebook, then TikTok, with significant presence on Instagram, Twitch and Roblox. Its digital sales made up 24% of revenue last quarter.\nYet, e.l.f. Beauty shares are also under pressure, down 12% in the past month. Jefferies analyst Ashley Helgans said now is the time to buy, alluding the recent stock pullback was \"driven by ULTA's commentary around a category slowdown,\" adding that \"demand remains robust\" for e.l.f. Beauty.\nSelena Gomez's Rare Beauty is a distant second, with 9% of teens pegging it as their favorite. Others in the top 10 include Maybelline, Charlotte Rilbury, and Rihanna's Fenty.\nFragrance makers are in luck. Nearly three-quarters of female teens said they use a perfume every day, up from last years' 66%. \nTheir favorite brand is Bath and Body Works (BBWI), with 29% of the votes, while L'Occitane Group's Sol de Janiero brand and Victoria's Secret (VSCO) took second and third, with 17% and 11%, respectively. \nBath and Body Works shares are up nearly 7% year-to-date, but underperform the S&P 500's (^GSPC) 10% gain. For fiscal 2024, the company is projecting flat to 3% decline in net sales, with a 2.5% to 4% year over year revenue drop in Q1. \n—\nBrooke DiPalma is a senior reporter for Yahoo Finance. Follow her on Twitter at @BrookeDiPalma or email her at bdipalma@yahoofinance.com.\nClick here for all of the latest retail stock news and events to better inform your investing strategy","kind":null,"is_publish_news":null,"is_publish_highlight":null,"is_publish_live":null,"is_publish_wemedia":null,"editions":null,"symbols":[],"gpt_button":1},"commentList":[],"isCommentEnd":true,"newsSizeData":{"likeSize":0,"commentSize":0,"repostSize":0,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false},"APP":{"userAgent":"Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; +claudebot@anthropic.com)","isDev":false,"isTTM":true,"deviceId":"web-server-community-laohu8-v3","version":"4.22.4","shortVersion":"4.22.4","platform":"web","vendor":"web","appName":"ttm","isIOS":false,"isAndroid":false,"isTiger":false,"isTHS":false,"isWeiXin":false,"isWeiXinMini":false,"isWeiBo":false,"isQQ":false,"isBaiduSwan":false,"isBaiduBox":false,"isDingTalk":false,"isToutiao":false,"isOnePlus":false,"isHuaWei":false,"isXiaomi":false,"isXiaomiWebView":false,"isOppo":false,"isVivo":false,"isSamsung":false,"isMobile":false},"href":"/m/news/2426512497"}