0318 GMT - Tencent Holdings' video accounts could become a long-term monetization tool given its current low ad loads and lower mix of commercial content compared with peers, Daiwa analysts John Choi and Candis Chan say in a research note. The analysts are optimistic about video accounts' monetization progress in 2024 and see the ramp-up in user time as a major driver of video-account revenue growth. Meanwhile, Tencent's promising game pipeline could boost domestic game revenue growth, with "DnF Mobile," "Honour of Fight," among others, having high commercialization potential, they say. Daiwa maintains a buy call on Tencent and keeps its target unchanged at HK$370.00. Shares are last at HK$304.00. (sherry.qin@wsj.com)
(END) Dow Jones Newswires
April 15, 2024 23:18 ET (03:18 GMT)
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