The Stanley Cup marketing wizard’s next project is Heydude shoes

Fortune04-17

Terence Reilly might not be a household name, but he played a big part in making a product that is likely already in your house into a national phenomenon. Reilly is credited with making the Stanley ...

Source Link

Disclaimer: Investing carries risk. This is not financial advice. The above content should not be regarded as an offer, recommendation, or solicitation on acquiring or disposing of any financial products, any associated discussions, comments, or posts by author or other users should not be considered as such either. It is solely for general information purpose only, which does not consider your own investment objectives, financial situations or needs. TTM assumes no responsibility or warranty for the accuracy and completeness of the information, investors should do their own research and may seek professional advice before investing.

Comments

We need your insight to fill this gap

Leave a comment

{"i18n":{"language":"en_US"},"isChannel":false,"data":{"share":"https://ttm.financial/m/news/2428293553?lang=en_US&edition=fundamental","thumbnail":"https://s.yimg.com/uu/api/res/1.2/bVIiQ4Ehzq0rJrAkaoprMA--~B/aD0xNDYxO3c9MjA0ODthcHBpZD15dGFjaHlvbg--/https://media.zenfs.com/en/fortune_175/da2197be1c51956d057f030c4cf01978","is_english":true,"pubTime":"2024-04-17 22:36","share_image_url":"https://static.laohu8.com/5f26f4a48f9cb3e29be4d71d3ba8c038","id":"2428293553","market":"us","top_or_hot":-1,"title":"The Stanley Cup marketing wizard’s next project is Heydude shoes","media":"Fortune","content":"<div>\n<p>Terence Reilly might not be a household name, but he played a big part in making a product that is likely already in your house into a national phenomenon.\nReilly is credited with making the Stanley ...</p>\n\n<a href=\"https://finance.yahoo.com/news/stanley-cup-marketing-wizard-next-143635864.html\">Source Link</a>\n\n</div>\n","source":"yahoofinance","html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>The Stanley Cup marketing wizard’s next project is Heydude shoes</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 11px; color: #7E829C; margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\nThe Stanley Cup marketing wizard’s next project is Heydude shoes\n</h2>\n\n<h4 class=\"meta\">\n\n\n2024-04-17 22:36 GMT+8&nbsp;&nbsp;&nbsp;<a href=https://finance.yahoo.com/news/stanley-cup-marketing-wizard-next-143635864.html><strong>Fortune</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>Terence Reilly might not be a household name, but he played a big part in making a product that is likely already in your house into a national phenomenon.\nReilly is credited with making the Stanley ...</p>\n\n<a href=\"https://finance.yahoo.com/news/stanley-cup-marketing-wizard-next-143635864.html\">Source Link</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","isBrief":false,"type":0,"news_type":1,"symbol":"BK4146","symbol_name":"鞋类","start_time":0,"source_url":"https://finance.yahoo.com/news/stanley-cup-marketing-wizard-next-143635864.html","article_id":"2428293553","we_media_id":null,"thumbnails":["https://s.yimg.com/uu/api/res/1.2/bVIiQ4Ehzq0rJrAkaoprMA--~B/aD0xNDYxO3c9MjA0ODthcHBpZD15dGFjaHlvbg--/https://media.zenfs.com/en/fortune_175/da2197be1c51956d057f030c4cf01978"],"rights":null,"url":"https://stock-news.laohu8.com/highlight/detail?id=2428293553","pubTimestamp":1713364595,"sourceInfo":{"source_id":"yahoofinance","name":"雅虎金融"},"weMediaInfo":null,"summary":"Terence Reilly might not be a household name, but he played a big part in making a product that is likely already in your house into a national phenomenon.Reilly is credited with making the Stanley Cup a must-have item. Now he’s leaving Stanley and will try to work his magic on another brand, which already has a fairly high level of consumer appeal: Heydude shoes.It’s a return of sorts for Reilly. Crocs owns the Heydude brand, and that’s where Stanley recruited him from originally. His marketing leadership on the rubber clog shoes made them a must-have for Generation Z and others for a while, with a strong rub from social influencers. He will serve as president of Heydude, replacing Rick Blackshaw, who left the company earlier this week.Rees, on an earnings call in February, admitted the company had oversaturated the market with Heydude shoes in late 2022 and early 2023. Despite that, brand awareness only reached 32%, which Rees called “low by any global brand standards.”","collect":0,"end_time":0,"defaultTopTitle":"yahoo.com","property":[],"viewcount":null,"language":"en","relate_stocks":{"BK4146":"鞋类","LU0320765646.SGD":"FTIF - Franklin Income A MDIS SGD-H1","LU1363072403.SGD":"Fidelity Global Financial Services A-ACC-SGD","IE00BZ1G4Q59.USD":"LEGG MASON CLEARBRIDGE US EQUITY SUSTAINABILITY LEADER \"A\"(USD) INC (A)","LU2264538146.SGD":"Fullerton Lux Funds - Global Absolute Alpha A Acc SGD","LU0106831901.USD":"贝莱德世界金融基金A2","BK4588":"碎股","LU1064131342.USD":"Fullerton Lux Funds - Global Absolute Alpha A Acc USD","LU0971096721.USD":"富达环球金融服务 A","LU1074936037.SGD":"JPMorgan Funds - US Value A (acc) SGD","BK4581":"高盛持仓","BK4504":"桥水持仓","IE00BKVL7J92.USD":"Legg Mason ClearBridge - US Equity Sustainability Leaders A Acc USD","LU1668664300.SGD":"Blackrock World Financials A2 SGD-H","BK4127":"投资银行业与经纪业","LU1988902786.USD":"FULLERTON LUX FUNDS GLOBAL ABSOLUTE ALPHA \"I\" (USD) ACC","LU1989772840.SGD":"CPR Invest - Climate Action A2 Acc SGD-H","LU0098860793.USD":"FRANKLIN INCOME \"A\" INC","CROX":"卡骆驰","LU1989772923.USD":"CPR Invest - Climate Action A2 Acc USD-H","LU1162221912.USD":"FRANKLIN INCOME \"A\" (USD) ACC","BK4534":"瑞士信贷持仓","BK4585":"ETF&股票定投概念"},"translate_title":"斯坦利杯营销奇才的下一个项目是海杜德鞋","themeId":null,"isJumpTheme":false,"ttsUrl":null,"symbols_score_info":{"CROX":0.9},"content_text":"Terence Reilly might not be a household name, but he played a big part in making a product that is likely already in your house into a national phenomenon.\nReilly is credited with making the Stanley Cup a must-have item. Now he’s leaving Stanley and will try to work his magic on another brand, which already has a fairly high level of consumer appeal: Heydude shoes.\nIt’s a return of sorts for Reilly. Crocs owns the Heydude brand, and that’s where Stanley recruited him from originally. His marketing leadership on the rubber clog shoes made them a must-have for Generation Z and others for a while, with a strong rub from social influencers. He will serve as president of Heydude, replacing Rick Blackshaw, who left the company earlier this week.\n“We are thrilled to be welcoming back Terence to the Crocs, Inc. family,” said Andrew Rees, CEO at Crocs, in a statement. “Terence has had tremendous success in creating and executing brand-building playbooks at both Stanley and Crocs by leveraging iconic product, scaling awareness, driving brand relevance and ultimately building communities… I am confident he is the right person to lead the Heydude Brand into its next phase of growth.”\nHeydude shoes—which are lightweight and comfortable, but are hardly fashionable—have a following with some teens, but the brand hasn’t broken out like Crocs had hoped it would when it acquired it in 2021. Sales increased 6% last year, less than half of the increase Crocs saw.\nRees, on an earnings call in February, admitted the company had oversaturated the market with Heydude shoes in late 2022 and early 2023. Despite that, brand awareness only reached 32%, which Rees called “low by any global brand standards.”\nThis story was originally featured on Fortune.com","kind":null,"is_publish_news":null,"is_publish_highlight":null,"is_publish_live":null,"is_publish_wemedia":null,"editions":null,"symbols":[],"gpt_button":1},"commentList":[],"isCommentEnd":true,"newsSizeData":{"likeSize":0,"commentSize":0,"repostSize":0,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false},"APP":{"userAgent":"Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; +claudebot@anthropic.com)","isDev":false,"isTTM":true,"deviceId":"web-server-community-laohu8-v3","version":"4.22.4","shortVersion":"4.22.4","platform":"web","vendor":"web","appName":"ttm","isIOS":false,"isAndroid":false,"isTiger":false,"isTHS":false,"isWeiXin":false,"isWeiXinMini":false,"isWeiBo":false,"isQQ":false,"isBaiduSwan":false,"isBaiduBox":false,"isDingTalk":false,"isToutiao":false,"isOnePlus":false,"isHuaWei":false,"isXiaomi":false,"isXiaomiWebView":false,"isOppo":false,"isVivo":false,"isSamsung":false,"isMobile":false},"href":"/m/news/2428293553"}