JD.com's 1Q Revenue Likely Supported by Low-Price Strategy, Better User Experience -- Market Talk

Dow Jones04-17

0226 GMT - JD.com's low-price strategy and user experience enhancement likely sustained its gross merchandise value growth momentum and supported 1Q revenue growth, Daiwa analysts John Choi and Robin Leung say in a research note. They reckon higher purchase frequency may be the key driver of GMV growth and raise their forecast for 1Q revenue growth to 6.2% from 5.2%. JD's 1Q net profit margin could be affected by higher marketing expenses and acquisition costs, but FY net margin should remain intact. JD's electronics and home-appliance categories could maintain healthy growth momentum and gain market share on China's trade-in programs, they add. Daiwa maintains a buy call on JD.com and keeps its target at HK$140.00. Shares are last at HK$98.50. (sherry.qin@wsj.com)

(END) Dow Jones Newswires

April 16, 2024 22:26 ET (02:26 GMT)

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JD's 1Q net profit margin could be affected by higher marketing expenses and acquisition costs, but FY net margin should remain intact. JD's electronics and home-appliance categories could maintain healthy growth momentum and gain market share on China's trade-in programs, they add. Daiwa maintains a buy call on JD.com and keeps its target at HK$140.00. Shares are last at HK$98.50. 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