Apple Hopes To Sell More Vision Pros To Corporate Customers -- Market Talk

Dow Jones04-19

1542 ET - Apple is looking to a crop of enterprise customers, including retailer Lowe's and software maker SAP, to showcase the Vision Pro's usefulness to corporate buyers, and justify its $3,500 price. Though adoption by a wide business audience remains tricky. Cisco built an app for the "mixed-reality" headset, but says it only selectively handed out a small number of headsets inside the company. "It's not like every desk at Cisco has a Vision Pro," said Jeetu Patel, general manager of Cisco's security and collaboration products. (belle.lin@wsj.com)

(END) Dow Jones Newswires

April 18, 2024 15:42 ET (19:42 GMT)

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Cisco built an app for the \"mixed-reality\" headset, but says it only selectively handed out a small number of headsets inside the company. \"It's not like every desk at Cisco has a Vision Pro,\" said Jeetu Patel, general manager of Cisco's security and collaboration products. 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Though adoption by a wide business audience remains tricky. Cisco built an app for the \"mixed-reality\" headset, but says it only selectively handed out a small number of headsets inside the company. \"It's not like every desk at Cisco has a Vision Pro,\" said Jeetu Patel, general manager of Cisco's security and collaboration products. 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Though adoption by a wide business audience remains tricky. Cisco built an app for the \"mixed-reality\" headset, but says it only selectively handed out a small number of headsets inside the company. \"It's not like every desk at Cisco has a Vision Pro,\" said Jeetu Patel, general manager of Cisco's security and collaboration products. 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