0609 GMT - Li Auto may need to offer more incentives to improve its market position as competition intensifies, Nomura analysts write in a research note. Order numbers for its newest L6 model have been slightly weaker than expected, they say. With Li Auto rival Huawei-backed Seres launching a new version of the Aito M5 on Tuesday and offering promotions for the M7, Nomura thinks Li Auto should provide more incentives to boost sales. Nomura is reviewing its estimates for Li Auto but thinks the company can recover its momentum if there is a clear improvement in orders and shipments or if margin pressure from price cuts can be eased. Nomura maintains a buy rating on the stock with a target price of $54.00. ADRs last closed at $24.91. (jiahui.huang@wsj.com; @ivy_jiahuihuang)
(END) Dow Jones Newswires
April 23, 2024 02:09 ET (06:09 GMT)
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