The Next Ad Battleground Will Be the Back Seat of Your New York City Uber -- WSJ

Dow Jones04-24

Larry Gallegos is Lyft's public policy manager for New York State. "The Next Ad Battleground Will Be the Back Seat of Your New York City Uber" at 9:01 pm ET April 23 incorrectly described him as head of public engagement and public policy.

(END) Dow Jones Newswires

April 24, 2024 14:52 ET (18:52 GMT)

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Taxi TV, a seat back video service that intersperses local news items and other videos with ads, has been around for more than 15 years, and all so-called yellow cabs in the city were required to install its underlying technology for most of that time. 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