Microsoft, Coca-Cola in Strategic Partnership Focusing on AI, Cloud Services

Dow Jones04-24

Microsoft and Coca-Cola have entered into a five-year strategic partnership, focusing on artificial intelligence and Microsoft's Cloud services.

As part of the partnership, Coca-Cola has made a $1.1 billion commitment to the Microsoft Cloud and its generative AI capabilities.

The companies will jointly experiment with new technology like Azure OpenAI Service to develop generative AI use cases across various business functions. This includes testing how Copilot for Microsoft 365 could help improve workplace productivity.

Coca-Cola has migrated all its applications to Microsoft Azure, with most major independent bottling partners following suit. The company is currently exploring the use of generative AI-powered digital assistants on Azure OpenAI Service to help employees improve customer experiences, streamline operations, boost efficiency and uncover new growth opportunities.

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