0836 GMT - Bilibili's operating profit is on track to break even in 3Q, Citi analysts write in a note. Cost control and higher gross profit margin may help the company achieve its target, they add. Advertising remainsthe key driver for earnings growth, but ad revenue growth may slow due to tougher competition, the analysts say. The gaming sector could be "unexciting" in 1H, but could pick up in 2H after new titles roll out mid-year, including "Three Kingdom," a key title that performed decently during testing, the analysts say. They forecast the Chinese video platform's 1Q revenue to rise 10% on year to CNY5.6 billion. Citi keeps its neutral and high-risk rating for Bilibili and raises its ADR target price to $13.5 from $12.5. ADRs closed at $12.75. (jiahui.huang@wsj.com; @ivy_jiahuihuang)
(END) Dow Jones Newswires
April 25, 2024 04:36 ET (08:36 GMT)
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