** Shares of beer maker Molson Coors drop 7% to $59.13
** U.S. beer category has been challenged so far this year, company executive says on conference call
** "While we did see some improvement in March, there was also volatility in the industry and mismatched weeks such as Easter," the executive says on beer demand
** Molson Coors, owner of brands such as Coors Light and Miller Lite, reaffirms its FY sales and profit forecasts but beats Q1 estimates
** Company appears to be losing some market share in April - Roth MKM
** Stock down about 4% so far this year
(Reporting by Medha Singh)
((medha.singh@thomsonreuters.com))
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