IAS ANNOUNCES FIRST-TO-MARKET INTEGRATION WITH ROBLOX TO PROVIDE 3D IMMERSIVE MEASUREMENT

PR Newswire05-01

Industry-Leading Viewability and Invalid Traffic Measurement to Provide Global Brands and Agencies Increased Transparency into Immersive Environments on Roblox NEW YORK, May 1, 2024 /PRNewswire/ -- ...

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NEW YORK, May 1, 2024 /PRNewswire/ -- Integral Ad Science , a leading global media measurement and optimization platform, today announced a first-to-market integration with Roblox, a global immersive platform for connection and communication. Available for advertising campaigns on Roblox later this year, IAS's Viewability and Invalid Traffic  Measurement products will provide advertisers increased transparency into the quality of their Immersive Ads within complex 3D environments.IAS is launching new features and functionality for advertisers across Roblox later this year, including:. In the recent study Converting Gamers to Consumers, IAS fo","collect":0,"end_time":0,"defaultTopTitle":"yahoo.com","property":[],"viewcount":null,"language":"en","relate_stocks":{"BK4588":"碎股","BK4551":"寇图资本持仓","BK4231":"零售房地产信托","LU1861558580.USD":"日兴方舟颠覆性创新基金B","BK4547":"WSB热门概念","BK4085":"互动家庭娱乐","LU0348723411.USD":"ALLIANZ GLOBAL HI-TECH GROWTH \"A\" (USD) INC","BK4565":"NFT概念","RBLX":"Roblox Corporation","IAS":"Integral Ad Science Holding","BK4539":"次新股","LU1861559042.SGD":"日兴方舟颠覆性创新基金B SGD","BK4554":"元宇宙及AR概念","BK4585":"ETF&股票定投概念","INTEU":"Integral Acquisition Corp 1","IVT":"Inventrust Properties Corp.","BK4080":"零售业房地产投资信托","BK4009":"广告","BK4535":"淡马锡持仓"},"translate_title":"IAS宣布首次与ROBLOX上市集成，提供3D沉浸式测量","themeId":null,"isJumpTheme":false,"ttsUrl":null,"symbols_score_info":{"RBLX":1,"IVT":1,"IAS":1,"INTEU":0.85},"content_text":"Industry-Leading Viewability and Invalid Traffic Measurement to Provide Global Brands and Agencies Increased Transparency into Immersive Environments on Roblox\nNEW YORK, May 1, 2024 /PRNewswire/ -- Integral Ad Science (Nasdaq: IAS), a leading global media measurement and optimization platform, today announced a first-to-market integration with Roblox, a global immersive platform for connection and communication. Available for advertising campaigns on Roblox later this year, IAS's Viewability and Invalid Traffic (IVT) Measurement products will provide advertisers increased transparency into the quality of their Immersive Ads within complex 3D environments.\n\n  \n\nRoblox, which has more than 71.5 million daily users as of Q4 2023, announced today its video ads are now available to all advertisers,1 enabling them to reach its community of users over the age of 132 at scale. With video ads, brands don't need to build custom 3D content and can use their existing video creatives for ad campaigns on Roblox. The new video ad format joins the broader suite of Roblox's Immersive Ads offerings that include other formats — for example, billboard-style image ads. Advertisers will be able to confidently reach their audience across immersive environments on Roblox with IAS's 3D in-experience Viewability and IVT Measurement with reporting available through the IAS Signal platform.\n\"IAS is dedicated to supporting advertisers wherever they are, and that includes providing unique, effective ad measurement solutions across emerging mediums such as immersive 3D environments,\" said Lisa Utzschneider, CEO, IAS. \"Our partnership with Roblox makes us the first measurement provider to bring enhanced visibility and transparency to the world of 3D immersive experiences on Roblox, giving advertisers the assurance they need that their ads are driving engagement and reaching real users.\"\nIAS is launching new features and functionality for advertisers across Roblox later this year, including:\n\nGlobal 3D in-experience measurement coverage with advanced Viewability and Invalid Traffic metrics to give advertisers greater context on the performance of campaigns for a holistic view of media buys.\nIntegration with Immersive Ads on Roblox, including image and video ad formats on mobile web and in-app.\nTrusted, third-party daily reporting through IAS Signal, the company's unified reporting platform delivering data and insights advertisers need to easily manage their digital campaigns, with key metrics including Viewability, Time-in-View, Percent Completed, Invalid Traffic Rate, and more.\n\n\"This partnership will help us develop industry leading measurement tools to establish and maintain trust with our advertising partners,\" said Allison McDuffee, global head of brand insights and measurement at Roblox. \"We are committed to building measurement solutions alongside innovation in 3D immersive spaces together with partners like IAS.\"\nIn the recent study Converting Gamers to Consumers, IAS found 69% of gamers are open to non-disruptive in-game ads. This latest partnership with Roblox is another demonstration of IAS's commitment to emerging mediums where advertisers are looking to engage with consumers.\nAbout Integral Ad Science\nIntegral Ad Science (IAS) is a leading global media measurement and optimization platform that delivers the industry's most actionable data to drive superior results for the world's largest advertisers, publishers, and media platforms. IAS's software provides comprehensive and enriched data that ensures ads are seen by real people in safe and suitable environments, while improving return on ad spend for advertisers and yield for publishers. Our mission is to be the global benchmark for trust and transparency in digital media quality. For more information, visit integralads.com.\nContact: press@integralads.com\n1 All advertising on Roblox must comply with Roblox's Community Standards and Advertising Standards.2 Ads on Roblox are only served to people ages 13 and up (58% of DAUs in Q4 2023 were ages 13 and up).\n View original content to download multimedia:https://www.prnewswire.com/news-releases/ias-announces-first-to-market-integration-with-roblox-to-provide-3d-immersive-measurement-302132428.html\nSOURCE Integral Ad Science, Inc.","kind":null,"is_publish_news":null,"is_publish_highlight":null,"is_publish_live":null,"is_publish_wemedia":null,"editions":null,"symbols":[],"gpt_button":1},"commentList":[],"isCommentEnd":true,"newsSizeData":{"likeSize":0,"commentSize":0,"repostSize":0,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false},"APP":{"userAgent":"Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; +claudebot@anthropic.com)","isDev":false,"isTTM":true,"deviceId":"web-server-community-laohu8-v3","version":"4.22.4","shortVersion":"4.22.4","platform":"web","vendor":"web","appName":"ttm","isIOS":false,"isAndroid":false,"isTiger":false,"isTHS":false,"isWeiXin":false,"isWeiXinMini":false,"isWeiBo":false,"isQQ":false,"isBaiduSwan":false,"isBaiduBox":false,"isDingTalk":false,"isToutiao":false,"isOnePlus":false,"isHuaWei":false,"isXiaomi":false,"isXiaomiWebView":false,"isOppo":false,"isVivo":false,"isSamsung":false,"isMobile":false},"href":"/m/news/2432766508"}