** The top variant of Apple's latest series of iPhones - the 15 Pro Max model - was the top-selling smartphone in the January to March period, according to market intelligence firm Counterpoint
** IPhone 15, iPhone 15 Pro and iPhone 14 featured at second, third and fourth spots, respectively
** In Q1 2023 the cheapest variant of the then latest iPhone line - the iPhone 14 - was the best-selling
** "The Pro Max variant achieved the top position for the first time in Apple's non-seasonal quarter, reflecting an increasing trend of consumer preference for high-end smartphones" - Counterpoint
** The Pro models contributed over 60% of total iPhone sales in Apple's fiscal Q2 ended March, as per Counterpoint data
** Samsung smartphones S24 Ultra, A15 5G and A54 came in on number five, six and seven, respectively, on the list of top-selling smartphones in Q1 2024
** Apple's most recent quarter iPhone sales fell 10.5%
(Reporting by Yuvraj Malik)
((yuvraj.malik@thomsonreuters.com))
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