Burger King to Launch $5 Value Meal to Outshine McDonald's

seekingalpha05-24

Restaurant Brands International's $(QSR)$ Burger King is bringing back its $5 value meal, signaling an escalation in the burger wars.The return of value meals highlights the pressure U.S. fast food ...

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judyspt
05-24
judyspt
Mcd food taste is getting from bad to worst. Fries and chicken nuggets are hard and dry.

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The spokesperson added that the company was \"accelerating its value offers.\"According to a Bloomberg report, Burger King's value meal consists of a choice of one of three sandwiches with nuggets, fries, and a drink, and will launch ahead of McDonald’s meal deal.Burger King plans to run its promotional offer for several months, the report said. In contrast, Bloomberg had reported earlier that McDonald’s promotion would run for about four weeks.The chain, known for its signature flame-grilled beef burger, is testing two other value platforms that could be ready in the second half of the year, the report added.McDonald’s is reportedly set to launch its $5 value meal in the U.S. beginning June 25, after an earlier failed attempt. However, the burger giant has faced opposition from franchisees saddled with high labor costs. To “sweeten the deal” McDonald’s has asked Coca-Cola (KO) to chip in to mitigate costs.An independent group of McDonald’s franchisees has said the company needs to contribute to make the discounted meals sustainable, according to a CNBC report.","kind":null,"is_publish_news":true,"is_publish_highlight":false,"is_publish_live":null,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"","news_tag":"","news_rank":0,"symbols":[],"gpt_button":0},"commentList":[{"id":309304799650000,"gmtCreate":1716543553405,"gmtModify":1716543558940,"author":{"id":"4088945193415610","authorId":"4088945193415610","name":"judyspt","avatar":"https://static.tigerbbs.com/28075c7d730eb01e7fab4597684478f4","vip":1,"crmLevel":7,"crmLevelSwitch":1},"htmlText":"Mcd food taste is getting from bad to worst. Fries and chicken nuggets are hard and dry.","listText":"Mcd food taste is getting from bad to worst. Fries and chicken nuggets are hard and dry.","text":"Mcd food taste is getting from bad to worst. Fries and chicken nuggets are hard and dry.","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":0,"commentSize":0,"repostSize":0,"link":"https://ttm.financial/post/309304799650000","repostId":2437577741,"repostType":2,"repost":{"id":"2437577741","pubTimestamp":1716515197,"share":"https://www.laohu8.com/m/news/2437577741?lang=&edition=full","pubTime":"2024-05-24 09:46","market":"sg","language":"en","title":"Burger King to Launch $5 Value Meal to Outshine McDonald's","url":"https://stock-news.laohu8.com/highlight/detail?id=2437577741","media":"seekingalpha","summary":"Restaurant Brands International's (NYSE:QSR) Burger King is bringing back its $5 value meal, signaling an escalation in the burger wars. The return of value meals highlights the pressure U.S. fast foo","content":"<html><head></head><body><p>Restaurant Brands International&#39;s <a href=\"https://laohu8.com/S/QSR\">$(QSR)$</a> Burger King is bringing back its $5 value meal, signaling an escalation in the burger wars.</p><p>The return of value meals highlights the pressure U.S. fast food chains face to attract lower income consumers who have pulled back from eating out due to sticky inflation.</p><p>Both <a href=\"https://laohu8.com/S/SBUX\">Starbucks</a> and <a href=\"https://laohu8.com/S/MCD\">McDonald’s</a> have seen a hit to their sales due to cautious consumer spending, and have ramped up promotional offers to increase traffic to their stores.</p><p><a href=\"https://laohu8.com/S/WEN\">Wendy’s </a> too announced its $3 breakfast meal deal earlier in the week.</p><p>&#34;We are bringing back our $5 Your Way Meal as agreed upon with our franchisees back in April,&#34; said a Burger King spokesperson to Seeking Alpha. The spokesperson added that the company was &#34;accelerating its value offers.&#34;</p><p>According to a Bloomberg report, Burger King&#39;s value meal consists of a choice of one of three sandwiches with nuggets, fries, and a drink, and will launch ahead of McDonald’s meal deal.</p><p>Burger King plans to run its promotional offer for several months, the report said. In contrast, Bloomberg had reported earlier that McDonald’s promotion would run for about four weeks.</p><p>The chain, known for its signature flame-grilled beef burger, is testing two other value platforms that could be ready in the second half of the year, the report added.</p><p>McDonald’s is reportedly set to launch its $5 value meal in the U.S. beginning June 25, after an earlier failed attempt. However, the burger giant has faced opposition from franchisees saddled with high labor costs. To “sweeten the deal” McDonald’s has asked Coca-Cola (KO) to chip in to mitigate costs.</p><p>An independent group of McDonald’s franchisees has said the company needs to contribute to make the discounted meals sustainable, according to a CNBC report.</p></body></html>","source":"seekingalpha","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>Burger King to Launch $5 Value Meal to Outshine McDonald's</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 11px; color: #7E829C; margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\nBurger King to Launch $5 Value Meal to Outshine McDonald's\n</h2>\n\n<h4 class=\"meta\">\n\n\n2024-05-24 09:46 GMT+8&nbsp;&nbsp;&nbsp;<a href=https://seekingalpha.com/news/4110112-burger-king-to-launch-5-value-meal-to-outshine-mcdonalds><strong>seekingalpha</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>Restaurant Brands International's $(QSR)$ Burger King is bringing back its $5 value meal, signaling an escalation in the burger wars.The return of value meals highlights the pressure U.S. fast food ...</p>\n\n<a href=\"https://seekingalpha.com/news/4110112-burger-king-to-launch-5-value-meal-to-outshine-mcdonalds\">Web Link</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"","relate_stocks":{"IE00BJJMRX11.SGD":"Janus Henderson Balanced A Acc SGD","BK4177":"软饮料","BK4585":"ETF&股票定投概念","BK4534":"瑞士信贷持仓","IE00BJTD4V19.USD":"NEUBERGER BERMAN US LONG SHORT EQUITY \"A1\" (USD) ACC","LU2237443382.USD":"Aberdeen Standard SICAV I - 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Global Absolute Alpha A Acc SGD","LU0175139822.USD":"AB FCP I Global Equity Blend A USD","SG9999014567.USD":"UOB UNITED INCOME FOCUS TRUST FUND (USD) ACC","LU1196500208.SGD":"NORDEA STABLE RETURN \"HB\" (SGDHDG) ACC","SG9999015358.SGD":"United Income Focus Trust Dis SGD-H","LU1064131342.USD":"Fullerton Lux Funds - Global Absolute Alpha A Acc USD","LU1244550221.USD":"FRANKLIN GLOBAL MULTI-ASSET  INCOME \"A\" (USDHEDGED) INC (M)","BK4209":"餐馆","SG9999015341.SGD":"United Income Focus Trust Acc SGD-H","LU0795875169.SGD":"JPMorgan Investment Funds - Global Income A (div) SGD-H","LU0256863811.USD":"ALLIANZ US EQUITY \"A\" INC","LU0882574139.USD":"富达环球消费行业基金A ACC","IE00BJTD4N35.SGD":"Neuberger Berman US Long Short Equity A1  Acc SGD-H","LU0957791311.USD":"THREADNEEDLE (LUX) GLOBAL FOCUS \"ZU\" (USD) ACC","MCD":"麦当劳","LU1732799900.SGD":"JPMorgan Investment Funds - Global Income A (irc) SGD-H","SG9999003800.SGD":"Nikko AM Global Dividend Equity Acc SGD-H","SG9999014575.USD":"UOB UNITED INCOME FOCUS TRUST FUND (USDHDG) INC"},"source_url":"https://seekingalpha.com/news/4110112-burger-king-to-launch-5-value-meal-to-outshine-mcdonalds","is_english":true,"share_image_url":"https://static.laohu8.com/5a36db9d73b4222bc376d24ccc48c8a4","article_id":"2437577741","content_text":"Restaurant Brands International's $(QSR)$ Burger King is bringing back its $5 value meal, signaling an escalation in the burger wars.The return of value meals highlights the pressure U.S. fast food chains face to attract lower income consumers who have pulled back from eating out due to sticky inflation.Both Starbucks and McDonald’s have seen a hit to their sales due to cautious consumer spending, and have ramped up promotional offers to increase traffic to their stores.Wendy’s  too announced its $3 breakfast meal deal earlier in the week.\"We are bringing back our $5 Your Way Meal as agreed upon with our franchisees back in April,\" said a Burger King spokesperson to Seeking Alpha. The spokesperson added that the company was \"accelerating its value offers.\"According to a Bloomberg report, Burger King's value meal consists of a choice of one of three sandwiches with nuggets, fries, and a drink, and will launch ahead of McDonald’s meal deal.Burger King plans to run its promotional offer for several months, the report said. In contrast, Bloomberg had reported earlier that McDonald’s promotion would run for about four weeks.The chain, known for its signature flame-grilled beef burger, is testing two other value platforms that could be ready in the second half of the year, the report added.McDonald’s is reportedly set to launch its $5 value meal in the U.S. beginning June 25, after an earlier failed attempt. However, the burger giant has faced opposition from franchisees saddled with high labor costs. To “sweeten the deal” McDonald’s has asked Coca-Cola (KO) to chip in to mitigate costs.An independent group of McDonald’s franchisees has said the company needs to contribute to make the discounted meals sustainable, according to a CNBC report.","news_type":1},"isVote":1,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"tweetType":1,"langContent":"EN"}],"isCommentEnd":false,"newsSizeData":{"likeSize":2,"commentSize":1,"repostSize":1,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false},"APP":{"userAgent":"Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; +claudebot@anthropic.com)","isDev":false,"isTTM":true,"deviceId":"web-server-community-laohu8-v3","version":"4.24.0","shortVersion":"4.24.0","platform":"web","vendor":"web","appName":"ttm","isIOS":false,"isAndroid":false,"isTiger":false,"isTHS":false,"isWeiXin":false,"isWeiXinMini":false,"isWeiBo":false,"isQQ":false,"isBaiduSwan":false,"isBaiduBox":false,"isDingTalk":false,"isToutiao":false,"isOnePlus":false,"isHuaWei":false,"isXiaomi":false,"isXiaomiWebView":false,"isOppo":false,"isVivo":false,"isSamsung":false,"isMobile":false},"href":"/m/news/2437577741"}