Burger King to Launch $5 Value Meal to Outshine McDonald's

seekingalpha05-24

Restaurant Brands International's $(QSR)$ Burger King is bringing back its $5 value meal, signaling an escalation in the burger wars.The return of value meals highlights the pressure U.S. fast food ...

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judyspt
05-24
judyspt
Mcd food taste is getting from bad to worst. Fries and chicken nuggets are hard and dry.

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The spokesperson added that the company was \"accelerating its value offers.\"According to a Bloomberg report, Burger King's value meal consists of a choice of one of three sandwiches with nuggets, fries, and a drink, and will launch ahead of McDonald’s meal deal.Burger King plans to run its promotional offer for several months, the report said. In contrast, Bloomberg had reported earlier that McDonald’s promotion would run for about four weeks.The chain, known for its signature flame-grilled beef burger, is testing two other value platforms that could be ready in the second half of the year, the report added.McDonald’s is reportedly set to launch its $5 value meal in the U.S. beginning June 25, after an earlier failed attempt. However, the burger giant has faced opposition from franchisees saddled with high labor costs. To “sweeten the deal” McDonald’s has asked Coca-Cola (KO) to chip in to mitigate costs.An independent group of McDonald’s franchisees has said the company needs to contribute to make the discounted meals sustainable, according to a CNBC report.","kind":"highlight","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"0","news_tag":"","news_rank":0,"symbols":[],"gpt_button":0},"commentList":[{"id":309304799650000,"gmtCreate":1716543553405,"gmtModify":1716543558940,"author":{"id":"4088945193415610","authorId":"4088945193415610","name":"judyspt","avatar":"https://static.tigerbbs.com/28075c7d730eb01e7fab4597684478f4","vip":1,"hat":"https://static.tigerbbs.com/6444b4970948c1077534c593eccd6d16","crmLevel":8,"crmLevelSwitch":1,"idStr":"4088945193415610","authorIdStr":"4088945193415610"},"htmlText":"Mcd food taste is getting from bad to worst. 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