0705 GMT - Kuaishou is likely to have continued strength in advertising and e-commerce this year, according to Morningstar analyst Kai Wang in research note. The company's capacity to increase its advertising inventory should drive advertising revenue growth, he says. The short-video company can also increase the number of advertisements embedded between its videos, he says. Additionally, livestreaming e-commerce is expected to remain a secular trend for Chinese consumption, mirroring growth on other platforms, he adds. The analyst keeps a fair value estimate of HK$77.00. Shares are 0.5% higher at HK$55.45. (tracy.qu@wsj.com)
(END) Dow Jones Newswires
May 30, 2024 03:05 ET (07:05 GMT)
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