0318 GMT - China's midyear online shopping event may have yielded mixed results, HSBC analysts led by Charlene Liu and Charlotte Wei say in a research note. Third-party data suggests that the promotional event, known as 618, which runs from late May to mid-June, started strong but saw sales slowing down toward the end. Ongoing softness in consumption sentiment may have contributed to a potential on-year decline in value per order, the analysts say. PDD Holdings is HSBC's preferred Chinese e-commerce play with a buy rating. (tracy.qu@wsj.com)
(END) Dow Jones Newswires
June 19, 2024 23:18 ET (03:18 GMT)
Copyright (c) 2024 Dow Jones & Company, Inc.
Comments