1016 ET - Vera Bradley has partnered with famed actress and musician Zooey Deschanel, who will serve as the face of the brand's fall creative campaign. The New Girl star has picked some of her favorite items, including the Astoria Shoulder Bag, Springbrook Sling Crossbody, and Miramar Weekender for the campaign. The partnership is part of a transformation at Vera Bradley aimed at restoring its brand relevance and kick-starting sales. The handbag maker has been struggling with declining revenue over the past fiscal year. Shares rise 5.9% to $6.45. (dean.seal@wsj.com)
(END) Dow Jones Newswires
July 11, 2024 10:17 ET (14:17 GMT)
Copyright (c) 2024 Dow Jones & Company, Inc.
Comments