BREAKINGVIEWS-Snap may want to disappear from the public markets

Reuters07-22

(The author is a Reuters Breakingviews columnist. The opinions expressed are her own.)

By Jennifer Saba

NEW YORK, July 22 (Reuters Breakingviews) - The $24 bln social media firm is staking its future in augmented reality with see-through glasses. Taking Snap private would allow breathing room. Even if insider Tencent and boss Evan Spiegel rolled shares, it would require a large check. But potential returns are worth it.

Full view will be published shortly.

Follow @jennifersaba on X

CONTEXT NEWS

Snap will report second-quarter financial results on Aug. 1. The company is expected to increase quarterly revenue 17% year-over-year to $1.3 billion, according to estimates from LSEG.

Snap launched its latest iteration of artificial intelligence technology that will allow its users to see more realistic special effects, Reuters reported on June 18.

The parent of the disappearing message app said its upgraded version of its developer program will reduce the time it takes to create augmented reality effects.

<^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^ Snap's share price vanishes in value

^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^>

(Editing by Lauren Silva Laughlin, Pranav Kiran, and Sharon Lam)

((For previous columns by the author, Reuters customers can click on jennifer.saba@thomsonreuters.com))

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The parent of the disappearing message app said its upgraded version of its developer program will reduce the time it takes to create augmented reality effects.    <^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^ Snap's share price vanishes in value       ^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^>(Editing by Lauren Silva Laughlin, Pranav Kiran, and Sharon Lam)((For previous columns by the author, Reuters customers can click on    jennifer.saba@thomsonreuters.com))","kind":null,"is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"1","news_tag":"Product Release","news_rank":0,"symbols":[],"gpt_button":0},"commentList":[],"isCommentEnd":true,"newsSizeData":{"likeSize":0,"commentSize":0,"repostSize":0,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false},"APP":{"userAgent":"Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; +claudebot@anthropic.com)","isDev":false,"isTTM":true,"deviceId":"web-server-community-laohu8-v3","version":"4.26.3","shortVersion":"4.26.3","platform":"web","vendor":"web","appName":"ttm","isIOS":false,"isAndroid":false,"isTiger":false,"isTHS":false,"isWeiXin":false,"isWeiXinMini":false,"isWeiBo":false,"isQQ":false,"isBaiduSwan":false,"isBaiduBox":false,"isDingTalk":false,"isToutiao":false,"isOnePlus":false,"isHuaWei":false,"isXiaomi":false,"isXiaomiWebView":false,"isOppo":false,"isVivo":false,"isSamsung":false,"isMobile":false},"href":"/m/news/2453796124"}