Pfizer Follows Lilly's Example, Unveils DTC Service for Selling Drugs

Zacks08-29

Pfizer PFE is launching a new direct-to-consumer (DTC) website called PfizerForAll, which will allow patients to order its marketed products for COVID-19, influenza and migraine directly. How the New ...

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The new website also provides access to scheduling same-day appointments with independent healthcare professionals, either in-person or online.The digital platform is not just limited to Pfizer’s products — users can use the site to schedule a COVID-19 vaccination with Moderna’s vaccine just as easily as Pfizer’s.Year to date, Pfizer’s shares have inched up 0.1% compared with the industry’s 27% rise.These online platforms by Lilly and Pfizer should boost their respective top line. The use of online platforms would help drugmakers communicate with their consumers directly and understand their needs better. 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The new website also provides access to scheduling same-day appointments with independent healthcare professionals, either in-person or online.\nPFE is also offering adult users to check whether they’re eligible for certain vaccines and, if so, make an appointment at a nearby pharmacy to get selected shots. The DTC platform will put all of the company’s savings and support programs in one place, potentially helping patients find options for which they’re eligible.\nThe digital platform is not just limited to Pfizer’s products — users can use the site to schedule a COVID-19 vaccination with Moderna’s vaccine just as easily as Pfizer’s.\nThe DTC platform will operate within the US healthcare system, allowing patients to use their existing insurance and pharmacy benefits. The services offered through PfizerForAll are being provided in partnership with healthcare organizations, which include UpScriptHealth, Alto Pharmacy and Instacart.\nPFE Stock Performance\nYear to date, Pfizer’s shares have inched up 0.1% compared with the industry’s 27% rise.\nImage Source: Zacks Investment Research\nOther Drugmakers with DTC Platforms\nPfizer is not the only one with its own DTC platform. At the start of this year, Eli Lilly LLY launched the digital pharmacy LillyDirect to help patients order medicines for obesity, migraine and diabetes directly. Unlike PfizerForAll, LillyDirect is currently limited to providing access only to LLY’s marketed drugs.\nOn Tuesday, Lilly announced that it is launching single-dose vials of obesity drug Zepbound, which are priced at least 50% lower than the list price of all similar medications for obesity. This move is aimed at easing the manufacture of Zepbound, which is currently facing supply shortages in response to higher demand.\nOur Take\nThese online platforms by Lilly and Pfizer should boost their respective top line. The use of online platforms would help drugmakers communicate with their consumers directly and understand their needs better. Direct access to patients could also help circumvent players like pharmacy benefit managers that drugmakers say reduce their revenue and hurt patient access.\nZacks Rank\nPfizer carries a Zacks Rank #3 (Hold).\n\nPfizer Inc. Price\n  \nPfizer Inc. price | Pfizer Inc. Quote\n\n \nOur Key Picks Among Biotech Stocks\nA couple of better-ranked stocks include Bioventus BVS and Fulcrum Therapeutics FULC, each sporting a Zacks Rank #1 (Strong Buy) at present. You can see the complete list of today’s Zacks #1 Rank stocks here.\nIn the past 60 days, estimates for Bioventus’ 2024 earnings per share have risen from 27 cents to 40 cents. Estimates for 2025 have increased from 43 cents to 45 cents during the same period. Year to date, shares of Bioventus have surged 83.3%.\nBVS’ earnings beat estimates in three of the last four quarters and missed the mark on one occasion. Bioventus delivered a four-quarter average earnings surprise of 102.86%.\nIn the past 60 days, estimates for Fulcrum Therapeutics’ 2024 loss per share have improved from $1.24 to 48 cents. Estimates for 2025 have improved from $1.71 to $1.51 during the same period. Year to date, Fulcrum Therapeutics’ shares have rallied 31.2%.\nEarnings of Fulcrum Therapeutics beat estimates in each of the last four quarters. Fulcrum delivered a four-quarter average earnings surprise of 393.18%.\nWant the latest recommendations from Zacks Investment Research? Today, you can download 7 Best Stocks for the Next 30 Days. Click to get this free report\nPfizer Inc. (PFE) : Free Stock Analysis Report\nEli Lilly and Company (LLY) : Free Stock Analysis Report\nFulcrum Therapeutics, Inc. (FULC) : Free Stock Analysis Report\nBioventus Inc. (BVS) : Free Stock Analysis Report\nTo read this article on Zacks.com click here.\nZacks Investment Research","kind":null,"is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"1","news_tag":"Product Release","news_rank":0,"symbols":[],"gpt_button":0},"commentList":[],"isCommentEnd":true,"newsSizeData":{"likeSize":0,"commentSize":0,"repostSize":0,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false},"APP":{"userAgent":"Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; +claudebot@anthropic.com)","isDev":false,"isTTM":true,"deviceId":"web-server-community-laohu8-v3","version":"4.26.4","shortVersion":"4.26.4","platform":"web","vendor":"web","appName":"ttm","isIOS":false,"isAndroid":false,"isTiger":false,"isTHS":false,"isWeiXin":false,"isWeiXinMini":false,"isWeiBo":false,"isQQ":false,"isBaiduSwan":false,"isBaiduBox":false,"isDingTalk":false,"isToutiao":false,"isOnePlus":false,"isHuaWei":false,"isXiaomi":false,"isXiaomiWebView":false,"isOppo":false,"isVivo":false,"isSamsung":false,"isMobile":false},"href":"/m/news/2463910074"}