Market Chatter: Price Kweichow Moutai's Flagship Liquor Falls Amid Weak Demand

MT Newswires Live09-05

The wholesale price of Kweichow Moutai's (SHA:600519) flagship liquor continues to decline due to expectations of weak demand, according to a Sept. 4 report on Yicai Global.

The price of a Feitian Moutai bottle dropped 15% year on year to 2,365 yuan while the cost of a multi-bottle pack dropped 11% on a yearly basis to 2,660 yuan, according to data from Jinri Jiujia, a private pricing platform.

Liquor sellers in the Chinese cities of Beijing, Jinan, and Nanjing told Yicai that pessimistic market expectations for the upcoming Mid-Autumn Festival holiday dragged down the prices as the consumption for high-end spirits slowed down in recent years.

Another reason for the price decline is that e-commerce platforms are selling the first-class baijiu product on cheaper wholesale prices, the report added.

(Market Chatter news is derived from conversations with market professionals globally. This information is believed to be from reliable sources but may include rumor and speculation. Accuracy is not guaranteed.)

Price (RMB): Â¥1403.70, Change: Â¥+3.7, Percent Change: +0.26%

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