Marriott International's Booking Window in China Reduced to Under 3 Days, CEO Says

MT Newswires Live2024-09-05

Marriott International's (MAR) booking window in Greater China has been reduced to less than three days, which significantly limits the company's ability to implement effective pricing strategies, CEO Anthony Capuano said Thursday at the Bank of America Gaming and Lodging Conference.

A booking window refers to the period of time between when a customer makes a reservation and the actual date of their stay or arrival.

"Big challenge we're having from a rate perspective is the current booking window in Greater China is as short as I've ever seen," Capuano said, according to a Capital IQ transcript.

The demand in China remains strong, but it has shifted to rely more heavily on domestic travelers than international inbound tourism, which hasn't fully recovered to pre-pandemic levels, Capuano said.

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