U.S. and U.K. Respondents Agree: Brands Can and Should Safely Advertise Alongside Quality News

PR Newswire09-26 12:05

Stagwell (STGW) releases second installation of News Advertising Study, this time fielded among more than 20,000 British adults 76% of the British population follows the news closely or very closely, ...

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}","selectors":"article","filters":"","directOrigin":true},"url":"https://stock-news.laohu8.com/highlight/detail?id=2470222952","pubTimestamp":1727323500,"sourceInfo":{"source_id":"yahoofinance","name":"雅虎金融"},"weMediaInfo":null,"summary":"Stagwell  releases second installation of News Advertising Study, this time fielded among more than 20,000 British adults. 76% of the British population follows the news closely or very closely, including 25% who check the news an average of four times per day, revealing massive opportunity for advertisers. LONDON, Sept. 26, 2024 /PRNewswire/ -- New research fromStagwell  reveals a significant opportunity for brands to reach a valuable yet often overlooked audience: dedicated news followers. Building on Stagwell's 'Future of News' initiativefirst announced in May, Stagwell set out to further test brand safety concerns — the measures taken to ensure a brand's advertisements don't appear alongside content that could potentially harm that brand's reputation — this time in theU.K. market.In line with the inaugural study, the new survey of 22,116 U.K. adults conducted by Stagwell research consultancy HarrisX, reveals ads placed adjacent to news topics such as politics, inflation and crime p","collect":0,"end_time":0,"defaultTopTitle":"yahoo.com","property":[],"viewcount":null,"language":"en","relate_stocks":{"LU1169589451.USD":"ALLSPRING (LUX)  U.S. SELECT EQUITY \"A\" (USD) ACC","ADC":"艾格里房产","STGW":"Stagwell Inc.","LU1169590202.USD":"ALLSPRING (LUX)  U.S. SELECT EQUITY \"I\" (USD) ACC","BK4080":"零售业房地产投资信托","BK4009":"广告","BK4231":"零售房地产信托"},"translate_title":"美国和英国受访者一致认为：品牌可以而且应该在优质新闻的同时安全地做广告","themeId":null,"isJumpTheme":false,"ttsUrl":null,"symbols_score_info":{"ADC":1,"STGW":0.9},"content_text":"Stagwell (STGW) releases second installation of News Advertising Study, this time fielded among more than 20,000 British adults\n76% of the British population follows the news closely or very closely, including 25% who check the news an average of four times per day, revealing massive opportunity for advertisers\nLONDON, Sept. 26, 2024 /PRNewswire/ -- New research from Stagwell (NASDAQ: STGW) reveals a significant opportunity for brands to reach a valuable yet often overlooked audience: dedicated news followers. Building on Stagwell's 'Future of News' initiative first announced in May, Stagwell set out to further test brand safety concerns — the measures taken to ensure a brand's advertisements don't appear alongside content that could potentially harm that brand's reputation — this time in the U.K. market.\n\n  \n\nIn line with the inaugural study, the new survey of 22,116 U.K. adults conducted by Stagwell research consultancy HarrisX, reveals ads placed adjacent to news topics such as politics, inflation and crime perform as effectively as those placed next to business, entertainment and sports stories.\n\"Our research continues to show brands should embrace advertising on news platforms rather than shy away from it,\" said Mark Penn, Chairman and CEO of Stagwell. \"Investing in news offers business leaders the ability to reach incredibly valuable audiences. According to our new study, 25% of Brits are news junkies — on average checking the news four times a day and reading nearly five news articles per day.\"\nAdditional findings include:\n\n76% of the British population follows the news closely or very closely, including 25% who check the news an average of four times per day.\nAmong Gen Z, a key demographic group for advertisers, the average purchase intent for brands whose ads were placed next to high-quality news articles on the Middle East conflict was 61%, compared to 58% for inflation and 57% for crime—differences that are statistically insignificant. To compare, purchase intent was 59% for entertainment (widely considered a 'safe' news topic.\nAmong mothers, another key target for advertisers, the average purchase intent for brands whose ads were placed next to articles on crime (a potentially negative story), and sports (a more neutral story) were each 66%, showing no difference between the two.\n\nStagwell is committed to initiating data-driven discussions with advertisers about their investment in news. This topic and more will be discussed at tonight's Future of News summit which will be held at Stagwell's EMEA headquarters in London.\nInterested parties can request a copy of the research here. To learn more and get involved additional questions, please contact futureofnews@stagwellglobal.com.\nAbout StagwellStagwell (NASDAQ: STGW) is the challenger network built to transform marketing. We deliver scaled creative performance for the world's most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our specialists in 34+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com.\nAbout HarrisXHarrisX is a leading global research consultancy that regularly conducts major market research, public policy polling and social science studies and consulting engagements in more than 40 countries around the world. It is a proud member of Stagwell Global (STGW). Learn more at www.harrisx.com.\nContactKara GelberPR@stagwellglobal.com \n\n  \n\n View original content to download multimedia:https://www.prnewswire.com/news-releases/us-and-uk-respondents-agree-brands-can-and-should-safely-advertise-alongside-quality-news-302259273.html\nSOURCE Stagwell Inc.","kind":null,"is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"0","news_tag":"","news_rank":0,"symbols":[],"gpt_button":1},"commentList":[],"isCommentEnd":true,"newsSizeData":{"likeSize":0,"commentSize":0,"repostSize":0,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false},"APP":{"userAgent":"Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; +claudebot@anthropic.com)","isDev":false,"isTTM":true,"deviceId":"web-server-community-laohu8-v3","version":"4.28.1","shortVersion":"4.28.1","platform":"web","vendor":"web","appName":"ttm","isIOS":false,"isAndroid":false,"isTiger":false,"isTHS":false,"isWeiXin":false,"isWeiXinMini":false,"isWeiBo":false,"isQQ":false,"isBaiduSwan":false,"isBaiduBox":false,"isDingTalk":false,"isToutiao":false,"isOnePlus":false,"isHuaWei":false,"isXiaomi":false,"isXiaomiWebView":false,"isOppo":false,"isVivo":false,"isSamsung":false,"isMobile":false},"href":"/m/news/2470222952"}