Novo Nordisk launches new initiative to prevent childhood obesity in disadvantaged urban communities

GlobeNewswire10-08

The initiative will launch in six cities across five continents Interventions aim to increase physical activity and healthy eating among children The three-year initiative comes with an investment of ...

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overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 11px; color: #7E829C; margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\nNovo Nordisk launches new initiative to prevent childhood obesity in disadvantaged urban communities\n</h2>\n\n<h4 class=\"meta\">\n\n\n2024-10-08 16:00 GMT+8&nbsp;&nbsp;&nbsp;<a href=https://finance.yahoo.com/news/novo-nordisk-launches-initiative-prevent-080000821.html><strong>GlobeNewswire</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>The initiative will launch in six cities across five continents\nInterventions aim to increase physical activity and healthy eating among children\nThe three-year initiative comes with an investment of ...</p>\n\n<a href=\"https://finance.yahoo.com/news/novo-nordisk-launches-initiative-prevent-080000821.html\">Source Link</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","isBrief":false,"type":0,"news_type":1,"symbol":"BMI","symbol_name":"Badger Meter","start_time":0,"source_url":"https://finance.yahoo.com/news/novo-nordisk-launches-initiative-prevent-080000821.html","article_id":"2473414213","we_media_id":null,"thumbnails":["https://s.yimg.com/uu/api/res/1.2/IA8XetXMAbOyKXBpUBGPHw--~B/aD00Mjc7dz02MDA7YXBwaWQ9eXRhY2h5b24-/https://media.zenfs.com/en/globenewswire.com/390a90dca9ab1da0d2c89c641db85b9e"],"rights":null,"url":"https://stock-news.laohu8.com/highlight/detail?id=2473414213","pubTimestamp":1728374400,"sourceInfo":{"source_id":"yahoofinance","name":"雅虎金融"},"weMediaInfo":null,"summary":"The initiative will launch in six cities across five continents. Interventions aim to increase physical activity and healthy eating among children. The three-year initiative comes with an investment of more than 250 million Danish kroner. Bagsvrd, Denmark, 8 October 2024 – Novo Nordisk today announced a new global initiative to prevent obesity in children. The Childhood Obesity Prevention Initiative aims to accelerate the prevention of childhood obesity in disadvantaged urban communities globally. Together with a coalition of partners such as city governments, academic institutions and non-profit organisations, the initiative will support six cities in designing, implementing and evaluating tailored solutions focused on physical activity and healthy eating.About Childhood Obesity Prevention Initiative In the project, global partners, Delivery Associates and Behavioural Insights Team  will support the design and delivery of the interventions and evaluation in collaboration with a coalit","collect":0,"end_time":0,"defaultTopTitle":"yahoo.com","property":[],"viewcount":null,"language":"en","relate_stocks":{"BMI":"Badger Meter","NVO":"诺和诺德","BK4157":"电子设备和仪器","BIT":"BlackRock Multi-Sector Income Tr"},"translate_title":"诺和诺德推出新举措，在贫困城市社区预防儿童肥胖","themeId":null,"isJumpTheme":false,"ttsUrl":null,"symbols_score_info":{"BIT":1,"BMI":1,"NVO":1},"content_text":"The initiative will launch in six cities across five continents\nInterventions aim to increase physical activity and healthy eating among children\nThe three-year initiative comes with an investment of more than 250 million Danish kroner \n\nBagsværd, Denmark, 8 October 2024 – Novo Nordisk today announced a new global initiative to prevent obesity in children. The Childhood Obesity Prevention Initiative aims to accelerate the prevention of childhood obesity in disadvantaged urban communities globally. Together with a coalition of partners such as city governments, academic institutions and non-profit organisations, the initiative will support six cities in designing, implementing and evaluating tailored solutions focused on physical activity and healthy eating.\nThe initiative is founded on a robust evidence-based framework to measure and evaluate the impact of the interventions. In the project, changes in health behaviour and well-being, including health-related quality of life and body mass index (BMI) will be measured in children aged 6-13 at baseline and with follow-ups one and two years after the intervention, respectively. It has a controlled study design and will include a target population receiving the intervention compared to a control group in each city. The aim is to collect data from approximately 1,000 children in each group.\n“Childhood obesity is rising at alarming rates all over the world, putting the health and well-being of this and future generations at risk. With a focus on disadvantaged urban communities, the Childhood Obesity Prevention Initiative will provide important evidence and a unique data-led framework to support city leaders in preventing childhood obesity”, says Katrine DiBona, Global Head of Sustainability & Public Affairs at Novo Nordisk.\nThe initiative builds on over a decade of experience in city-based prevention programmes through Cities for Better Health and will be rolled out in an initial set of six cities across Brazil, Canada, France, Japan, South Africa and Spain.\nAbout childhood obesityIn 2022 more than 390 million children aged 5–19 years were affected by overweight worldwide, including 160 million who were living with obesity. This puts them at risk of developing early onset of type 2 diabetes and is a strong predictor of adult obesity1.  Children from lower socioeconomic communities tend to have an increased risk of obesity2.\nAbout Childhood Obesity Prevention Initiative (COPI)In the project, global partners, Delivery Associates and Behavioural Insights Team (BIT) will support the design and delivery of the interventions and evaluation in collaboration with a coalition of cross-sector local partners such as city governments, academic institutions and non-profit organisations. After 24 months, the impact is measured through a robust monitoring and evaluation framework. The learning generated will be used as guidance to city and community leaders worldwide on how to design, implement, measure and sustain effective interventions. The initiative is part of Novo Nordisk’s social responsibility efforts to address obesity holistically as a serious chronic disease.\nAbout Cities for Better HealthThe initiative is part of Cities for Better Health, a global public-private partnership committed to accelerating change in urban health across generations by building impactful local partnerships to drive health promotion and prevention. The partnership, formerly called Cities Changing Diabetes, takes a holistic approach to drive impactful community-based action to promote healthy food consumption and physical activity among children and vulnerable communities. Today, more than 50 cities and 300 partners are collaborating through the programme. Read more here.\nNovo Nordisk is a leading global healthcare company, founded in 1923 and headquartered in Denmark. Our purpose is to drive change to defeat serious chronic diseases, built upon our heritage in diabetes. We do so by pioneering scientific breakthroughs, expanding access to our medicines, and working to prevent and ultimately cure disease. Novo Nordisk employs about 69,000 people in 80 countries and markets its products in around 170 countries. For more information, visit novonordisk.com, Facebook, Instagram, X, LinkedIn and YouTube.\nContacts for further information\n\n\n\nMedia:\n \n\n\nAmbre James-Brown +45 3079 9289abmo@novonordisk.com \nLiz Skrbkova (US)+1 609 917 0632lzsk@novonordisk.com\n\n\nInvestors:\n \n\n\nJacob Martin Wiborg Rode+45 3075 5956jrde@novonordisk.com\nDavid Heiberg Landsted +45 3077 6915 dhel@novonordisk.com\n\n\nSina Meyer +45 3079 6656 azey@novonordisk.com\nIda Schaap Melvold +45 3077 5649 idmg@novonordisk.com \n\n\nFrederik Taylor Pitter +1 609 613 0568fptr@novonordisk.com\n \n\n\n\n_______________________References\n\nWorld Health Organization. Obesity and Overweight. [Online] World Health Organization. Available at: Obesity and overweight (who.int)\nWorld Health Organization. The inequality epidemic: low-income teens face higher risks of obesity, inactivity and poor diet. [Online] World Health Organization. Available at: The inequality epidemic: low-income teens face higher risks of obesity, inactivity and poor diet (who.int)\n\nNHS England. National Child Measurement Programme, England, 2021/22 school year. [Online] NHS England. Available at: National Child Measurement Programme, England, 2021/22 school year - NHS England Digital\n Attachment \n\n PR241008-Preventing-childhood-obesity-in-disadvantaged-urban-communities","kind":null,"is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"0","news_tag":"","news_rank":0,"symbols":[],"gpt_button":1},"commentList":[],"isCommentEnd":true,"newsSizeData":{"likeSize":0,"commentSize":0,"repostSize":0,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false},"APP":{"userAgent":"Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; +claudebot@anthropic.com)","isDev":false,"isTTM":true,"deviceId":"web-server-community-laohu8-v3","version":"4.29.1","shortVersion":"4.29.1","platform":"web","vendor":"web","appName":"ttm","isIOS":false,"isAndroid":false,"isTiger":false,"isTHS":false,"isWeiXin":false,"isWeiXinMini":false,"isWeiBo":false,"isQQ":false,"isBaiduSwan":false,"isBaiduBox":false,"isDingTalk":false,"isToutiao":false,"isOnePlus":false,"isHuaWei":false,"isXiaomi":false,"isXiaomiWebView":false,"isOppo":false,"isVivo":false,"isSamsung":false,"isMobile":false},"href":"/m/news/2473414213"}