Sea's Margins Set to Benefit From New Monetization Initiatives -- Market Talk

Dow Jones10-09

0836 GMT - Sea's margins stand to benefit from new monetization initiatives including advertising growth and seller take-rate increases of 1%-3%, Maybank Research analyst Hussaini Saifee says in a report. Advertising growth initiatives are on the rise, partly thanks to AI, says the brokerage, which estimates the advertising take rate of Sea's Shopee to increase to 3% of the e-commerce platform's gross merchandise volume by 2028. This is on top of the Singapore-based consumer internet company's organic growth and monetization initiatives, the brokerage says. It lifts its 2030 e-commerce adjusted Ebitda-to-GMV margins estimate for Sea to 2.7% from 1.9%. The brokerage raises the American depositary receipt's target price to $110.00 from $96.00, with an unchanged buy rating. Sea's ADRs last closed at $95.33. (ronnie.harui@wsj.com)

(END) Dow Jones Newswires

October 09, 2024 04:36 ET (08:36 GMT)

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Advertising growth initiatives are on the rise, partly thanks to AI, says the brokerage, which estimates the advertising take rate of Sea's Shopee to increase to 3% of the e-commerce platform's gross merchandise volume by 2028. This is on top of the Singapore-based consumer internet company's organic growth and monetization initiatives, the brokerage says. It lifts its 2030 e-commerce adjusted Ebitda-to-GMV margins estimate for Sea to 2.7% from 1.9%. The brokerage raises the American depositary receipt's target price to $110.00 from $96.00, with an unchanged buy rating. Sea's ADRs last closed at $95.33. 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