Viant Announces Direct Access Event at NASDAQ MarketSite

Business Wire10-22

Viant's Direct Access event will be held on Oct. 30, 2024, at NASDAQ MarketSite in New York City and will focus on the transformative impact of Connected TV (CTV) in shaping the future of advertising....

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Industry Experts To Discuss CTV’s Role in Accelerating Advertiser Success. IRVINE, Calif., October 22, 2024----Viant Technology Inc.  today announced its second annual Direct Access event, titled \"CTV: Accelerating Performance Throughout the Customer Journey.\" The event will be held on Oct. 30, 2024, at NASDAQ MarketSite in New York City and will focus on the transformative impact of Connected TV  in shaping the future of advertising.The event will feature an update on the CTV market trajectory, two expert-led panels and an update from the Viant Co-Founders followed by a networking reception. Panel details are as follows:. Viant Technology Inc.  is a leader in AI-powered programmatic advertising, dedicated to driving innovation in digital marketing. Our omnichannel platform built for CTV all","collect":0,"end_time":0,"defaultTopTitle":"yahoo.com","property":[],"viewcount":null,"language":"en","relate_stocks":{"QLD":"纳指两倍做多ETF","BK4588":"碎股","CTV":"Innovid","LU2095319765.USD":"Natixis Thematics Subscription Economy R/A USD","TQQQ":"纳指三倍做多ETF","LU2210150020.SGD":"Natixis Thematics Subscription Economy R/A SGD","LU2210149790.SGD":"Natixis Thematics Subscription Economy R/A SGD-H","DSP":"Viant Technology Inc.","PSQ":"纳指反向ETF","IE00BKPKM429.USD":"NEUBERGER BERMAN GLOBAL SUSTAINABLE EQUITY \"A\" (USD) ACC","IE00B64PRP62.GBP":"GUINNESS GLOBAL MONEY MANAGERS \"C\" (GBP) ACC","IE00B3QW5Z07.USD":"GUINNESS GLOBAL MONEY MANAGERS \"C\" (USD) ACC","BK4112":"金融交易所和数据","IE00BGHQF748.EUR":"GUINNESS GLOBAL MONEY MANAGERS \"C\" (EUR) ACC","BK4023":"应用软件","QID":"纳指两倍做空ETF","WRD":"文远知行","BK4585":"ETF&股票定投概念","NDAQ":"纳斯达克OMX交易所","SQQQ":"纳指三倍做空ETF","BK4009":"广告",".IXIC":"NASDAQ Composite"},"translate_title":"Viant宣布在纳斯达克MarketSite举办Direct Access活动","themeId":null,"isJumpTheme":false,"ttsUrl":null,"symbols_score_info":{"WRD":1,"CTV":1,"NDAQ":1,".IXIC":1,"DSP":0.9,"TQQQ":0.6,"SQQQ":0.6,"QLD":0.6,"QID":0.6,"PSQ":0.6,"NQmain":0.6,"MNQmain":0.6},"content_text":"Viant's Direct Access event will be held on Oct. 30, 2024, at NASDAQ MarketSite in New York City and will focus on the transformative impact of Connected TV (CTV) in shaping the future of advertising. (Graphic: Business Wire)\n \n\n\n\n\n\nIndustry Experts To Discuss CTV’s Role in Accelerating Advertiser Success\nIRVINE, Calif., October 22, 2024--(BUSINESS WIRE)--Viant Technology Inc. (NASDAQ: DSP) today announced its second annual Direct Access event, titled \"CTV: Accelerating Performance Throughout the Customer Journey.\" The event will be held on Oct. 30, 2024, at NASDAQ MarketSite in New York City and will focus on the transformative impact of Connected TV (CTV) in shaping the future of advertising.\nThe event will feature an update on the CTV market trajectory, two expert-led panels and an update from the Viant Co-Founders followed by a networking reception. Panel details are as follows:\nUnlocking the Power of Addressable CTV\nThe key advantage of CTV over linear television is addressability, shifting beyond the traditional reach and frequency metrics to drive measurable results. In this session, panelists will explore how their companies are leveraging addressable advertising to deliver stronger outcomes for advertisers.\nPanelists\n\nMatt Barnes, VP Programmatic Sales, Disney Advertising\nJennifer Kisling, VP Programmatic Sales, Paramount\nGreg Langer, VP Programmatic Supply, Havas Media\nGeorge Tarnopolsky, VP Programmatic, Good Apple\n\nModerated by Amanda Sheplee, VP Agency Partnerships, Viant\nCTV and the Live Sports Revolution\nFrom the record-breaking viewership of the Olympics and NFL to the recent NBA contract split between multiple streaming platforms, live sports has become a dominant force at the top of the marketing funnel. Join our panel of industry experts as they discuss innovative approaches to expanding the reach of live sports on CTV.\nPanelists\n\nMaureen Bosetti, Chief Investment Officer, IPG Mediabrands\nJames Kreckler, SVP, Streaming & Data Products, Advertising & Partnerships, NBCUniversal\nDenise Ocasio, Executive Director, Head of Investment, Mindshare\n\nModerated by Garett Sloane, Chief Technology Reporter, Ad Age\nViant’s Direct Access program continues to be a critical driver of CTV adoption and growth, providing advertisers with addressable CTV inventory from premium publishers while removing non-value-added intermediaries, optimizing the supply path and delivering enhanced results.\nLearn more about Viant’s Direct Access Event and request an invitation here.\nABOUT VIANT\nViant Technology Inc. (NASDAQ: DSP) is a leader in AI-powered programmatic advertising, dedicated to driving innovation in digital marketing. Our omnichannel platform built for CTV allows marketers to plan, execute and measure their campaigns with unmatched precision and efficiency. With the launch of ViantAI, Viant is building the future of fully autonomous advertising solutions, empowering advertisers to achieve their boldest goals. Viant was recently awarded Best Demand-Side Platform by MarTech Breakthrough, Great Place to Work® certification and received the Business Intelligence Group’s Innovation award for AI Advancements.\nView source version on businesswire.com: https://www.businesswire.com/news/home/20241022133096/en/\nContacts\nMedia Contact:Marielle Lyonpress@viantinc.com","kind":null,"is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"1","news_tag":"Important Conferences","news_rank":0,"symbols":[],"gpt_button":0},"commentList":[],"isCommentEnd":true,"newsSizeData":{"likeSize":0,"commentSize":0,"repostSize":0,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false},"APP":{"userAgent":"Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; +claudebot@anthropic.com)","isDev":false,"isTTM":true,"deviceId":"web-server-community-laohu8-v3","version":"4.29.1","shortVersion":"4.29.1","platform":"web","vendor":"web","appName":"ttm","isIOS":false,"isAndroid":false,"isTiger":false,"isTHS":false,"isWeiXin":false,"isWeiXinMini":false,"isWeiBo":false,"isQQ":false,"isBaiduSwan":false,"isBaiduBox":false,"isDingTalk":false,"isToutiao":false,"isOnePlus":false,"isHuaWei":false,"isXiaomi":false,"isXiaomiWebView":false,"isOppo":false,"isVivo":false,"isSamsung":false,"isMobile":false},"href":"/m/news/2477733192"}