Nike Turned Out to Be the Loser in Sneaker Game -- Market Talk

Dow Jones10-25

1752 ET - Quarterly results from Skechers and Hoka-maker Deckers Outdoor serve as additional proof of Nike's brand strategy failure. The companies had sales growth of 16% and 20%, respectively, with Hoka seeing a 35% sales gain. European competitor Adidas last week reported a 10% sales gain, and raised its outlook for the year. The three companies cited brand momentum. Nike withdrew its outlook for the year earlier this month to give newly appointed CEO Elliott Hill more time to evaluate how to restore the appeal of the Nike brand. (sabela.ojea@wsj.com; @sabelaojeaguix)

(END) Dow Jones Newswires

October 24, 2024 17:52 ET (21:52 GMT)

Disclaimer: Investing carries risk. This is not financial advice. The above content should not be regarded as an offer, recommendation, or solicitation on acquiring or disposing of any financial products, any associated discussions, comments, or posts by author or other users should not be considered as such either. It is solely for general information purpose only, which does not consider your own investment objectives, financial situations or needs. TTM assumes no responsibility or warranty for the accuracy and completeness of the information, investors should do their own research and may seek professional advice before investing.

Comments

We need your insight to fill this gap

Leave a comment

{"i18n":{"language":"en_US"},"isChannel":false,"data":{"share":"https://ttm.financial/m/news/2478086694?lang=en_US&edition=fundamental","thumbnail":"","is_english":true,"pubTime":"2024-10-25 05:52","share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","id":"2478086694","market":"sh","top_or_hot":-1,"title":"Nike Turned Out to Be the Loser in Sneaker Game -- Market Talk","media":"Dow Jones","content":"<font class=\"NormalMinus1\" face=\"Arial\">\n<p>\n     1752 ET - Quarterly results from Skechers and Hoka-maker Deckers Outdoor serve as additional proof of Nike's brand strategy failure. The companies had sales growth of 16% and 20%, respectively, with Hoka seeing a 35% sales gain. European competitor Adidas last week reported a 10% sales gain, and raised its outlook for the year. The three companies cited brand momentum. Nike withdrew its outlook for the year earlier this month to give newly appointed CEO Elliott Hill more time to evaluate how to restore the appeal of the Nike brand. (sabela.ojea@wsj.com; @sabelaojeaguix) \n</p>\n<p>\n  (END) Dow Jones Newswires\n</p>\n<p>\n  October 24, 2024 17:52 ET (21:52 GMT)\n</p>\n<p>\n  Copyright (c) 2024 Dow Jones &amp; Company, Inc.\n</p>\n</font>","source":null,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>Nike Turned Out to Be the Loser in Sneaker Game -- Market Talk</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 11px; color: #7E829C; margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\nNike Turned Out to Be the Loser in Sneaker Game -- Market Talk\n</h2>\n\n<h4 class=\"meta\">\n\n\n2024-10-25 05:52 GMT+8&nbsp;&nbsp;&nbsp;<a href=https://dowjonesnews.com/newdjn/logon.aspx?AL=N><strong>Dow Jones</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>1752 ET - Quarterly results from Skechers and Hoka-maker Deckers Outdoor serve as additional proof of Nike's brand strategy failure. The companies had sales growth of 16% and 20%, respectively, with ...</p>\n\n<a href=\"https://dowjonesnews.com/newdjn/logon.aspx?AL=N\">Source Link</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","isBrief":false,"type":0,"news_type":1,"symbol":"DECK","symbol_name":"Deckers Outdoor Corporation","start_time":0,"source_url":"https://dowjonesnews.com/newdjn/logon.aspx?AL=N","article_id":"2478086694","we_media_id":"106","thumbnails":[],"rights":null,"url":"https://stock-news.laohu8.com/highlight/detail?id=2478086694","pubTimestamp":1729806720,"columns":[],"sourceInfo":null,"weMediaInfo":{"media_name":"Dow Jones","introduction":"Dow Jones publishes the world’s most trusted business news and financial information in a variety of media.","home_visible":0,"id":"106","head_image":"https://static.tigerbbs.com/150f88aa4d182df19190059f4a365e99"},"summary":"1752 ET - Quarterly results from Skechers and Hoka-maker Deckers Outdoor serve as additional proof of Nike's brand strategy failure. The companies had sales growth of 16% and 20%, respectively, with Hoka seeing a 35% sales gain. European competitor Adidas last week reported a 10% sales gain, and raised its outlook for the year. The three companies cited brand momentum. Nike withdrew its outlook for the year earlier this month to give newly appointed CEO Elliott Hill more time to evaluate how to restore the appeal of the Nike brand. ","collect":0,"end_time":0,"defaultTopTitle":"","property":[],"viewcount":null,"language":"en","relate_stocks":{"DECK":"Deckers Outdoor Corporation","ADDYY":"阿迪达斯","BK4567":"ESG概念","BK4585":"ETF&股票定投概念","BK4534":"瑞士信贷持仓","BK4533":"AQR资本管理(全球第二大对冲基金)","SKX":"斯凯奇","BK4146":"鞋类","BK4566":"资本集团","BK4558":"双十一","NKE":"耐克","BK4588":"碎股","LU0786609619.USD":"高盛全球千禧一代股票组合Acc","BK4561":"索罗斯持仓","BK4581":"高盛持仓","LU1303367103.USD":"摩根大通多经理另类基金 A (acc)","LU2098885051.SGD":"JPMorgan Funds - Multi-Manager Alternatives A (acc) SGD","BK4202":"服装、服饰与奢侈品","LU0823411888.USD":"法巴消费创新基金 Cap","LU0266013472.USD":"AXA WF - Framlington Longevity Economy A Cap USD"},"translate_title":"耐克原来是运动鞋游戏中的失败者——Market Talk","themeId":null,"isJumpTheme":false,"ttsUrl":null,"symbols_score_info":{"NKE":1,"SKX":0.9,"DECK":0.9,"ADDYY":0.9},"content_text":"1752 ET - Quarterly results from Skechers and Hoka-maker Deckers Outdoor serve as additional proof of Nike's brand strategy failure. The companies had sales growth of 16% and 20%, respectively, with Hoka seeing a 35% sales gain. European competitor Adidas last week reported a 10% sales gain, and raised its outlook for the year. The three companies cited brand momentum. Nike withdrew its outlook for the year earlier this month to give newly appointed CEO Elliott Hill more time to evaluate how to restore the appeal of the Nike brand. (sabela.ojea@wsj.com; @sabelaojeaguix) \n\n\n  (END) Dow Jones Newswires\n\n\n  October 24, 2024 17:52 ET (21:52 GMT)\n\n\n  Copyright (c) 2024 Dow Jones & Company, Inc.","kind":"highlight","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"-1","news_tag":"dataReport","news_rank":0,"symbols":[],"gpt_button":0},"commentList":[],"isCommentEnd":true,"newsSizeData":{"likeSize":0,"commentSize":0,"repostSize":0,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false},"APP":{"userAgent":"Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; +claudebot@anthropic.com)","isDev":false,"isTTM":true,"deviceId":"web-server-community-laohu8-v3","version":"4.29.3","shortVersion":"4.29.3","platform":"web","vendor":"web","appName":"ttm","isIOS":false,"isAndroid":false,"isTiger":false,"isTHS":false,"isWeiXin":false,"isWeiXinMini":false,"isWeiBo":false,"isQQ":false,"isBaiduSwan":false,"isBaiduBox":false,"isDingTalk":false,"isToutiao":false,"isOnePlus":false,"isHuaWei":false,"isXiaomi":false,"isXiaomiWebView":false,"isOppo":false,"isVivo":false,"isSamsung":false,"isMobile":false},"href":"/m/news/2478086694"}