Innovative Eyewear Shares Rise After Launch of New Lucyd Armor Line

Dow Jones2024-10-29

By Chris Wack

Innovative Eyewear stock was trading higher after the company said it has officially launched Lucyd Armor eyewear, lightweight, prescription-ready safety glasses that meet standards for workplace safety use.

Shares of the eyewear technology company were recently up 31% at $7.81, but are still down 16% in the past 12 months.

Innovative Eyewear has developed ChatGPT-enabled smart eyewear under the Lucyd, Nautica, Eddie Bauer and Reebok brands.

The company said the new Armor line is ANSI Z87.1 certified, a safety guideline for protective eyewear, ensuring it is strong enough to shield the eyes from hazards like debris, chemicals and dust. The company has also filed for design and utility patents on the product.

The Armor line also includes AI-powered integration, with access to Siri, Google Voice and ChatGPT for hands-free information via a Bluetooth 5.3 connection. They also include an eight-hour battery life.

The company said it is in discussions with several notable retailers about launching the Armor product in brick-and-mortar locations.

Write to Chris Wack at chris.wack@wsj.com

(END) Dow Jones Newswires

October 29, 2024 11:07 ET (15:07 GMT)

Copyright (c) 2024 Dow Jones & Company, Inc.

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