Press Release: Centana Growth Partners Acquires Majority Stake in Hippo's First Connect Insurance Services

Dow Jones11-08
Centana Growth Partners Acquires Majority Stake in Hippo's First Connect Insurance Services 
 
 
   Strategic growth equity investment to allow First Connect to focus 
exclusively on enhancing its online platform that digitally connects 
independent agents and carriers 
 
 
NEW YORK & PALO ALTO, Calif.--(BUSINESS WIRE)--November 08, 2024-- 
 
   Centana Growth Partners, a growth equity firm specializing in the 
financial services ecosystem, is pleased to announce that it has 
acquired a majority stake in insurtech platform First Connect Insurance 
Services, formerly an indirect wholly-owned subsidiary of Hippo Holdings 
Inc. (NYSE: HIPO). Aviad Pinkovezky will continue in his role as 
President and has been named CEO, post closing. 
 
 
   The initial investment, exceeding $60 million, is led by Centana with 
participation from Pruven Capital, Cota Capital, and Cross Creek. This 
funding will enable First Connect to accelerate product growth, expand 
market penetration, and continue its efforts to be the industry-leading 
insurtech platform, providing independent insurance agents with fast 
access to carriers and cutting-edge, tech-driven workflows. 
 
 
   The market of independent agents (IAs) is growing, but the ability to 
offer diversified insurance products that best suit the personal and 
commercial needs of policy holders remains lacking. There are tens of 
thousands of IAs producing hundreds of billions of dollars in premiums 
in the U.S., yet carriers face significant challenges in directly 
appointing and collaborating with these agents due to the administrative 
burdens of vetting, onboarding, and monitoring them. 
 
 
   While market access is a long-standing problem for independent agents, 
First Connect is addressing it with a tech-first approach that expedites 
critical market access to carriers, enhances agent workflows, and 
enables faster, more efficient policy quoting. 
 
 
   "The insurance market is increasingly volatile, with agents and carriers 
grappling with fragmented systems and changing underwriting processes," 
said Sarah Kim, Partner, Centana Growth Partners. "First Connect's 
commitment to addressing the unique needs of independent agents caught 
our attention. The Company's strong unit economics, impressive growth 
trajectory, and ambitious, talented team impressed us." 
 
 
   "Our partnership with Centana marks an exciting phase of growth for 
First Connect, as we continue to harness the significant potential of 
the U.S independent agent market," said Aviad Pinkovezky, CEO, First 
Connect. "This investment allows us to double down on what matters most 
to our agents and carrier partners, which is strengthening our product 
and elevating our service potential. By expanding our team across 
product, engineering, sales, and account management, we're well 
positioned to scale to meet the increasing demand for our solution." 
 
 
   "Independent agents are the heart of the insurance industry -- but need 
better tools to access the right carriers, grow their books and place 
risks seamlessly. We also know from conversation with Pruven LPs 
including Prudential, WTW, Lincoln, TIAA, Mutual of Omaha and others 
that carriers need better tools to engage and manage this vital partner 
channel," said Ramneek Gupta, Managing Partner of Pruven Capital. "First 
Connect is revolutionizing insurance distribution with a tech-native 
platform and we at Pruven Capital are excited to partner with the team 
in their mission to help agencies turbocharge their growth." 
 
 
   In the U.S, independent agents represent nearly two-thirds of the 
property and casualty (P&C) insurance market. First Connect offers 
agents seamless access to a broader network of carriers and MGAs in an 
easy-to-use digital platform, enabling independent agents to start 
producing with carriers within hours, rather than months. What's more, 
by integrating directly with carriers, First Connect reduces 
administrative complexity, and accelerates the quoting and policy 
binding process. 
 
 
   The platform includes: 
 
   -- Carrier Store: A marketplace with over 100 carriers and MGAs, offering 
      agents an easy way to discover and get access to those carriers, as well 
      review relevant information such as lines of business written, states 
      coverage, underwriting guides and commission rates. 
 
   -- Appetite Finder: A tool that helps agents identify carriers with appetite 
      for specific risks, providing a simplified path to quoting and binding 
      policies. Carriers benefit from being presented to agents to be 
      considered for specific risks that are well within their appetite. 
 
   -- AI-driven Validation: By implementing an AI-powered solution for 
      validating Errors & Omissions (E&O) documents, we've automated the 
      majority of the verification process, reducing compliance approval times 
      for new agents from weeks to just minutes, allowing agents to start 
      selling policies almost instantly. 
 
 
   About Centana Growth Partners 
 
 
   Centana Growth Partners is a specialized growth equity firm that invests 
in the future of finance. Centana collaborates with companies across the 
entire financial services ecosystem, from institutions to fintech 
disruptors, to add strategic and long-term value to their portfolio 
companies. Centana empowers entrepreneurs with a combination of capital, 
network, and expertise to accelerate their growth. The Centana team taps 
into decades of financial services expertise and insight to invest in 
companies that bring real value and innovation to the industry. Visit 
http://www.centanagrowth.com for more information. 
 
 
   About First Connect Insurance Services 
 
 
   First Connect Insurance Services is a digital platform designed to level 
the playing field for independent agents by providing access to over 100 
carriers and MGAs across home, auto, cyber, small business, life, and 
specialty lines. First Connect is a licensed property casualty and life 
insurance agent with products underwritten by various insurance 
companies. For more information, visit www.firstconnectinsurance.com. 
 
 
   About Hippo 
 
 
   Hippo is protecting the joy of homeownership, helping to safeguard 
customers' most important financial asset by harnessing the power of 
real-time data, smart home technology, and a growing suite of home 
services to deliver proactive home protection. 
 
 
   Hippo Holdings Inc. operating subsidiaries include Hippo Insurance 
Services, Hippo Home Care, First Connect Insurance Services, Spinnaker 
Insurance Company, Spinnaker Specialty Insurance Company, and Mainsail 
Insurance Company. Hippo Insurance Services is a licensed property 
casualty insurance agent with products underwritten by various 
affiliated and unaffiliated insurance companies. For more information, 
including licensing details, visit http://www.hippo.com. 
 
 
 

View source version on businesswire.com: https://www.businesswire.com/news/home/20241108146187/en/

 
 
    CONTACT:    Goldcomm for Centana 
 
   Corey Goldman 
 
   centana@goldcomm.co 
 
 
   416-322-2863 
 
 
 
 
 
 

(END) Dow Jones Newswires

November 08, 2024 07:19 ET (12:19 GMT)

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