DoubleVerify Strengthens Media Quality Authentication on Snap with Brand Safety and Suitability Measurement

Business Wire11-05

Global advertisers benefit from DV’s industry-leading, AI-powered classification technology to protect brand equity and gain transparency into Snap inventory NEW YORK, November 05, 2024--(BUSINESS ...

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NEW YORK, November 05, 2024----DoubleVerify  , the leading software platform for digital media measurement, data and analytics, today announced an expanded integration with Snap to offer brand safety and suitability measurement. With this release, global advertisers can independently authenticate campaign quality and protect brand reputation within Snap’s engaging, user-generated platform.DV’s advanced AI-driven classification technology allows advertisers to align their brand promotion with appropriate and suitable content – maximizing transparency, effectiveness, and confidence in their digital investments.DV and Snap are currently implementing the technical integration and anticipate the solution will be available to all advertisers over the coming months. Brands can access their measurement data and insights through DV Pinnac","collect":0,"end_time":0,"defaultTopTitle":"yahoo.com","property":[],"viewcount":null,"language":"en","relate_stocks":{"BK4539":"次新股","DV":"DoubleVerify Holdings, Inc.","BK4023":"应用软件","BK4554":"元宇宙及AR概念","BK4576":"AR","BK4508":"社交媒体","BK4551":"寇图资本持仓","SNAP":"Snap Inc","BK4077":"互动媒体与服务"},"translate_title":"DoubleVerify通过品牌安全性和适用性测量加强Snap上的媒体质量认证","themeId":null,"isJumpTheme":false,"ttsUrl":null,"symbols_score_info":{"DV":1,"SNAP":0.9},"content_text":"Global advertisers benefit from DV’s industry-leading, AI-powered classification technology to protect brand equity and gain transparency into Snap inventory\nNEW YORK, November 05, 2024--(BUSINESS WIRE)--DoubleVerify (\"DV\") (NYSE: DV), the leading software platform for digital media measurement, data and analytics, today announced an expanded integration with Snap to offer brand safety and suitability measurement. With this release, global advertisers can independently authenticate campaign quality and protect brand reputation within Snap’s engaging, user-generated platform.\n\"We're thrilled to bring DV’s brand safety and suitability measurement to Snap, ensuring campaigns meet rigorous media quality standards while maximizing advertiser performance,\" said Mark Zagorski, CEO at DoubleVerify. \"DV’s mission is to help brands maximize digital investments and drive superior business outcomes. To support this objective, DV offers industry-leading measurement coverage wherever priority audiences consume media online – and especially in fast-growing, user-generated content environments like Snap.\"\nDV’s advanced AI-driven classification technology allows advertisers to align their brand promotion with appropriate and suitable content – maximizing transparency, effectiveness, and confidence in their digital investments.\nWith this release, Snap advertisers will gain:\n\nBrand Reputation Insights: DV’s brand safety and suitability measurement shows whether digital advertising is aligned with non-objectionable and suitable content, helping to safeguard corporate reputation and preserve brand equity across the Snap platform.\nComprehensive Coverage: DV offers holistic media quality measurement across display and video ad placements on Snap.\nTrusted Measurement: Brands can rely on industry-leading, independent, third-party authentication of their Snap campaigns.\n\nDV’s brand safety and suitability solution is powered by DV Universal Content IntelligenceTM, the company’s industry-leading classification engine. Utilizing advanced artificial intelligence (AI) technology, DV analyzes all key content types — including video, image, audio, speech, text, and link elements — to provide advertisers with accurate classifications and ensure comprehensive coverage and protection at scale.\n\"Our expanded partnership with DoubleVerify gives advertisers the tools they need to ensure that Snap content upholds brand integrity,\" said Darshan Kantak, SVP, Revenue Product at Snap. \"Snap is committed to fostering a positive and safe online environment, and we prioritize brand safety with transparent content policies. This release demonstrates our dedication to helping brands invest safely on our platform.\"\nDV and Snap are currently implementing the technical integration and anticipate the solution will be available to all advertisers over the coming months. Brands can access their measurement data and insights through DV PinnacleⓇ, the company’s unified service and analytics reporting platform, to monitor and optimize the performance of their Snap ads campaigns.\nIn September 2019, DV announced the launch of viewability and invalid traffic measurement on Snap. This upcoming release lets advertisers leverage DV’s brand safety and suitability measurement globally across all supported languages.\nFor more information about DoubleVerify, visit http://www.doubleverify.com.\nAbout DoubleVerify\nDoubleVerify (\"DV\") (NYSE: DV) is the industry’s leading media effectiveness platform that leverages AI to drive superior outcomes for global brands. By creating more effective, transparent ad transactions, DV strengthens the digital advertising ecosystem, ensuring a fair value exchange between buyers and sellers of digital media.\nView source version on businesswire.com: https://www.businesswire.com/news/home/20241105936747/en/\nContacts\nMedia:Chris Hariharchris@crenshawcomm.com","kind":null,"is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"1","news_tag":"Company Corporation","news_rank":0,"symbols":[],"gpt_button":0},"commentList":[],"isCommentEnd":true,"newsSizeData":{"likeSize":0,"commentSize":0,"repostSize":0,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false},"APP":{"userAgent":"Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; +claudebot@anthropic.com)","isDev":false,"isTTM":true,"deviceId":"web-server-community-laohu8-v3","version":"4.29.2","shortVersion":"4.29.2","platform":"web","vendor":"web","appName":"ttm","isIOS":false,"isAndroid":false,"isTiger":false,"isTHS":false,"isWeiXin":false,"isWeiXinMini":false,"isWeiBo":false,"isQQ":false,"isBaiduSwan":false,"isBaiduBox":false,"isDingTalk":false,"isToutiao":false,"isOnePlus":false,"isHuaWei":false,"isXiaomi":false,"isXiaomiWebView":false,"isOppo":false,"isVivo":false,"isSamsung":false,"isMobile":false},"href":"/m/news/2481502720"}