Hershey Acquires Candy Brand Sour Strips

Food Manufacturing11-12

The Hershey Company announced Friday that it has acquired Sour Strips, a fast-growing sour candy brand with a powerful social media presence. The company said that Sour Strips would enhance Hershey's...

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Chewning will continue to lead marketing and innovation efforts for the brand.\"The acquisition of Sour Strips expands Hershey's offerings within our growing sweets portfolio with a product that is beloved by consumers,\" said Mike Del Pozzo, president of U.S. confection at Hershey. \"We're energized to welcome Maxx and the Sour Strips team to Hershey as we relentlessly accelerate our growth in sweets.\". \"Our partnership with the Hershey Company represents a significant step in our mission to innovate and set new standards w","collect":0,"end_time":0,"defaultTopTitle":"yahoo.com","property":[],"viewcount":null,"language":"en","relate_stocks":{"BK4533":"AQR资本管理(全球第二大对冲基金)","BK4212":"包装食品与肉类","BK4532":"文艺复兴科技持仓","BK4504":"桥水持仓","HSY":"好时","BK4585":"ETF&股票定投概念","BK4588":"碎股"},"translate_title":"好时收购糖果品牌Sour Strips","themeId":null,"isJumpTheme":false,"ttsUrl":null,"symbols_score_info":{"HSY":1},"content_text":"The Hershey Company announced Friday that it has acquired Sour Strips, a fast-growing sour candy brand with a powerful social media presence. \nThe company said that Sour Strips would enhance Hershey's presence in the category and expands its reach to new consumers.\nMost read on Food Manufacturing:\n\n1.3 Million Chickens Killed After Poultry Processor Goes Belly Up\nCoca-Cola Relaunches Mexican Soft Drink Brand Barrilitos\nPizzaForno Inks 40-Unit Development Deal in Michigan\nMolson Coors Shutting Down 157-Year-Old Wisconsin Brewery\n\nFounded in 2019 by social media personality Maxx Chewning, Sour Strips set out to invigorate the sour candy category with a distinctive product that combines \"shockingly\" sour flavors with innovative branding. Chewning will continue to lead marketing and innovation efforts for the brand.\n\"The acquisition of Sour Strips expands Hershey's offerings within our growing sweets portfolio with a product that is beloved by consumers,\" said Mike Del Pozzo, president of U.S. confection at Hershey. \"We're energized to welcome Maxx and the Sour Strips team to Hershey as we relentlessly accelerate our growth in sweets.\"\n\"Our partnership with the Hershey Company represents a significant step in our mission to innovate and set new standards within the confection category,\" Chewning said.\nClick here to subscribe to our daily newsletter.","kind":null,"is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"1","news_tag":"Company Corporation","news_rank":0,"symbols":[],"gpt_button":1},"commentList":[],"isCommentEnd":true,"newsSizeData":{"likeSize":0,"commentSize":0,"repostSize":0,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false},"APP":{"userAgent":"Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; +claudebot@anthropic.com)","isDev":false,"isTTM":true,"deviceId":"web-server-community-laohu8-v3","version":"4.29.1","shortVersion":"4.29.1","platform":"web","vendor":"web","appName":"ttm","isIOS":false,"isAndroid":false,"isTiger":false,"isTHS":false,"isWeiXin":false,"isWeiXinMini":false,"isWeiBo":false,"isQQ":false,"isBaiduSwan":false,"isBaiduBox":false,"isDingTalk":false,"isToutiao":false,"isOnePlus":false,"isHuaWei":false,"isXiaomi":false,"isXiaomiWebView":false,"isOppo":false,"isVivo":false,"isSamsung":false,"isMobile":false},"href":"/m/news/2482753248"}