Kraft-Heinz pulls key Lunchables meals from U.S. free- and low-cost school lunch program

Reuters11-12

By Jessica DiNapoli

NEW YORK, Nov 12 (Reuters) - Kraft Heinz is no longer making its packaged lunch brand Lunchables for low-income students receiving free and reduced-priced meals from a federal program, according to a company statement, the latest blow to one of the company's most iconic products.

Chicago-based Kraft Heinz announced plans to sell to the school lunch program early last year at an industry conference, saying it would target the $25 billion educational market.

But demand fell short of the packaged food manufacturer's expectations, the company said, as it looks to revive its well-worn brands like Lunchables, Jell-O and Crystal Light, and grow sales volumes, which have faltered after multiple price hikes.

(Reporting by Jessica DiNapoli in New York; Editing by Chizu Nomiyama)

((Jessica.DiNapoli@thomsonreuters.com; 845-591-4428; Reuters Messaging: Twitter: @jessicadinapoli))

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