UPDATE 1-Amazon launches low-cost ecommerce service in US to challenge Temu

Reuters11-13

(Adds details and background in paragraphs 2 to 4)

Nov 13 (Reuters) - Amazon.com launched a low-cost ecommerce service called Amazon Haul for some customers in the United States giving them a selection of products at $20 or less, the online retailer said on Wednesday, as it looks to take on Chinese firms Shein and PDD Holdings' Temu.

In August, Amazon CEO Andy Jassy said average selling prices were falling as customers were trading down to cheaper items and buying more essential goods.

The company said that the majority of products will be priced $10 or under, with some costing as little as $1.

The new low-cost service will be available within its app and users could search for "Haul", the company said, adding that it will be available for customers when they update their Amazon shopping app next.

(Reporting by Akash Sriram in Bengaluru; Editing by Shailesh Kuber)

((Akash.Sriram@thomsonreuters.com; On X as @HoodieOnVeshti; +91-74116-87774;))

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