Five Below's Model Bears Watching as Amazon Goes After Cheap Essentials -- Market Talk

Dow Jones11-14 03:13

1413 ET - Five Below could see some potential disruption as Amazon focuses more on everyday essentials at low price points, say analysts at Mizuho in a research note. Amazon Haul, a new section that Amazon has added to its app and website, is focused on items that cost $20 or less. Mizuho notes that its initial search of Amazon Haul revealed a product lineup that seemed geared more towards older customers with somewhat limited overlap to the core kids and teen-focused Five Below. "We particularly noted no search results for "squishmallows" and very limited results for 'toys'." The discount retailer has largely been protected from digital disruption but Amazon pushing towards a more regional fulfillment model could change this, the analysts say. (denny.jacob@wsj.com; @pennedbyden)

(END) Dow Jones Newswires

November 13, 2024 14:13 ET (19:13 GMT)

Copyright (c) 2024 Dow Jones & Company, Inc.

Disclaimer: Investing carries risk. This is not financial advice. The above content should not be regarded as an offer, recommendation, or solicitation on acquiring or disposing of any financial products, any associated discussions, comments, or posts by author or other users should not be considered as such either. It is solely for general information purpose only, which does not consider your own investment objectives, financial situations or needs. TTM assumes no responsibility or warranty for the accuracy and completeness of the information, investors should do their own research and may seek professional advice before investing.

Comments

We need your insight to fill this gap
Leave a comment