Warner's Max launches in Asia, taking on Netflix in Hong Kong streaming war

South China Morning Post11-18

Warner Bros Discovery (WBD)'s streaming service Max, formerly HBO Max, is set to go live in Hong Kong and other Asian markets on Tuesday, as the US entertainment and media giant battles with Netflix ...

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Get the answers with SCMP Knowledge, our new platform of curated content with explainers, FAQs, analyses and infographics brought to you by our award-winning team.\nWBD is gunning for the top-three position in its new Asian markets in terms of scale, engagement and profitability, the executive said.\n\nDC Universe content, such as Wonder Woman, will be available through Max. Photo: Handout alt=DC Universe content, such as Wonder Woman, will be available through Max. Photo: Handout>\nIn Hong Kong, US giant Netflix, local broadcaster ViuTV, and Google's YouTube Premium were the three most popular on-demand video platforms as of June, according to Rakuten Insights data cited by Statista. Disney+, Apple TV+ and Amazon Prime Video are also available in the city.\n\"We understand it's 2024 and other services have been in the market a while,\" Perrette said. \"We are working with all sorts of partners to try and make sure that we scale and get the product in people's hands as fast as possible.\"\nAs a start, WBD said it will convert all HBO Go subscriptions into Max subscriptions on the day of launch. The company had been offering some HBO content in the region through HBO Go, distributed in Hong Kong by telecommunications firm PCCW.\nMax, available as an individual app, will provide improved streaming quality, search capabilities and personalisation, Perrette said.\nHong Kong subscribers will have access to the same content available in other markets, in addition to a limited amount of original local content, he said.\nSome Western streaming platforms have removed certain content from Hong Kong after Beijing imposed a national security law in the city in 2020, banning acts of succession, subversion, terrorism and collusion with foreign forces. Disney+, for example, pulled an episode of The Simpsons that mentions \"forced labour camps\" along with images of China's Great Wall.\n\"I'm not aware of anything that we are doing differently with the offering in Hong Kong versus the other markets,\" Perrette said. \"We're sensitive to that, obviously, as we always are, and we're always going to be compliant with the rules and regulations of any territory that we enter.\"\nThe Asia-Pacific video-streaming market was valued at US$19.45 billion last year, according to consultancy Grand View Research. It is expected to surpass US$93.87 billion by 2030.\nThis article originally appeared in the South China Morning Post (SCMP), the most authoritative voice reporting on China and Asia for more than a century. For more SCMP stories, please explore the SCMP app or visit the SCMP's Facebook and Twitter pages. Copyright © 2024 South China Morning Post Publishers Ltd. All rights reserved. \nCopyright (c) 2024. South China Morning Post Publishers Ltd. 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