1842 ET - Lowe's continued focus on the small and mid-sized pro customer paid off in the latest quarter, and remains the biggest difference in sales productivity vs. Home Depot, DA Davidson analysts say in a research note. The home-improvement retailer is taking more share in the small to mid sized pro segment due to investments in several areas, including improving brands, job-lot quantity in stocks and service, the analysts say. Lowe's loyalty program and improved pro online sales are also being supported by its "shop the job" pro e-commerce initiative, the analysts add. "Even in a tough environment that continues to show negative comp trends, Lowe's pro business stood out with a high-single digit increase." (sabela.ojea@wsj.com; @sabelaojeaguix)
(END) Dow Jones Newswires
November 19, 2024 18:42 ET (23:42 GMT)
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