Chinese AR start-up Rokid puts Alibaba AI in smart glasses to take on Meta

South China Morning Post11-19

Chinese augmented reality (AR) start-up Rokid has a new pair of lightweight smart glasses that it says will allow it to go head-to-head with Meta Platforms, as it eyes profitability in 2025. The ...

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Alibaba owns the Post.Get the answers with SCMP Knowledge, our new platform of curated content with explainers, FAQs, analyses and infographics brought to you by our award-winning team.With the new product, Rokid is entering the smart glasses market amid an explosion of fresh interest stemming from new capabilities introduced by generative AI. Facebook owner Meta has been one of","collect":0,"end_time":0,"defaultTopTitle":"yahoo.com","property":[],"viewcount":null,"language":"en","relate_stocks":{"LU0348816934.USD":"ALLIANZ TOTAL RETURN ASIAN EQUITY \"AT\" (USD)","LU0795875169.SGD":"JPMorgan Investment Funds - Global Income A (div) SGD-H","LU1720051108.HKD":"ALLIANZ GLOBAL ARTIFICIAL INTELLIGENCE \"AT\" (HKD) ACC","09988":"阿里巴巴-W","BK4548":"巴美列捷福持仓","IE00BMPRXQ63.HKD":"NEUBERGER BERMAN NEXT GENERATION CONNECTIVITY FUND \"A\" (HKDHDG) ACC","IE00B19Z9505.USD":"美盛-美国大盘成长股A Acc","BK4565":"NFT概念","LU0642271901.SGD":"Janus Henderson Horizon Global Technology Leaders A2 SGD-H","LU0256863902.USD":"ALLIANZ US EQUITY \"AT\" (USD) ACC","LU1732800096.USD":"摩根大通环球收益基金A (irc)","LU1551013342.USD":"Allianz Income and Growth Cl AMg2 DIS USD","LU0208291251.USD":"FRANKLIN MUTUAL U.S. VALUE \"A\" (USD) INC","LU1548497426.USD":"安联环球人工智能AT Acc","IE00BK4W5M84.HKD":"HSBC GLOBAL FUNDS ICAV US EQUITY INDEX \"HC\" (HKD) ACC","LU0052756011.USD":"TEMPLETON GLOBAL BALANCED \"A\" (USD) INC","LU2264538146.SGD":"Fullerton Lux Funds - Global Absolute Alpha A Acc SGD","LU0310800965.SGD":"FTIF - Templeton Global Balanced A Acc SGD","LU0795875086.SGD":"JPMorgan Investment Funds - Global Income A (div) SGD","IE00BJLML261.HKD":"HSBC GLOBAL EQUITY INDEX \"HCH\" (HKD) ACC","LU1914381329.SGD":"Allianz Best Styles Global Equity Cl ET Acc H2-SGD","AR":"Antero Resources Corp","LU0128525689.USD":"TEMPLETON GLOBAL BALANCED \"A\"(USD) ACC","LU1670711123.USD":"M&G (LUX) GLOBAL DIVIDEND \"A\" (USD) INC","SG9999002224.SGD":"Allianz Global High Payout SGD","SGXZ81514606.USD":"大华环球创新基金A Acc USD","LU1868836591.USD":"CT (LUX) I AMERICAN \"1U\"(USD) ACC","LU0006306889.USD":"SCHRODER ISF US LARGE CAP \"A\" (USD) INC AV","BK4527":"明星科技股","LU1814569148.SGD":"WELLINGTON GLOBAL QUALITY GROWTH \"D\" (SGDHDG) ACC","LU2326559502.SGD":"Natixis Loomis Sayles US Growth Equity P/A SGD-H","LU0345769128.USD":"NINETY ONE GSF GLOBAL EQUITY \"A\" (USD) ACC","LU0797268264.HKD":"ALLIANZ TOTAL RETURN ASIAN EQUITY \"AT\" (HKD) ACC","BK4588":"碎股","LU0225283273.USD":"SCHRODER ISF GLOBAL EQUITY ALPHA \"A\" (USD) ACC","LU0323591593.USD":"SCHRODER ISF QEP GLOBAL QUALITY \"A\" (USD) ACC","LU1699723380.USD":"ALLSPRING GLOBAL LONG/SHORT EQUITY \"AP\" (USD) ACC","LU2552382215.SGD":"WELLINGTON US BRAND POWER \"A\" (SGDHDG) ACC","META":"Meta Platforms, Inc.","LU0211327993.USD":"TEMPLETON GLOBAL EQUITY INCOME \"A\" (USD) ACC","BK4502":"阿里概念","LU2456880835.USD":"ALLIANZ GLOBAL INCOME \"AT\" (USD) ACC","LU0149725797.USD":"汇丰美国股市经济规模基金","LU2602419157.SGD":"HSBC ISLAMIC GLOBAL EQUITY INDEX \"AC\" (SGD) ACC","SCMP":"Sucampo Pharmaceuticals","HBBD.SI":"Alibaba HK SDR 5to1","LU0127658192.USD":"EASTSPRING INVESTMENTS GLOBAL TECHNOLOGY \"A\" (USD) ACC","LU1046422090.SGD":"Fidelity Pacific A-SGD","LU2133065610.SGD":"JPMorgan Investment Funds - Global Dividend A (mth) SGD","SG9999014906.USD":"大华全球优质成长基金Acc USD","BABA":"阿里巴巴"},"translate_title":"中国AR初创公司Rokid将阿里巴巴-SW AI放入智能眼镜中挑战Meta","themeId":null,"isJumpTheme":false,"ttsUrl":null,"symbols_score_info":{"AR":1,"BABA":1,"SCMP":1,"META":0.9,"HBBD.SI":0.9,"09988":0.6},"content_text":"Chinese augmented reality (AR) start-up Rokid has a new pair of lightweight smart glasses that it says will allow it to go head-to-head with Meta Platforms, as it eyes profitability in 2025.\nThe Hangzhou-based company, founded by former Alibaba Group Holding employee Misa Zhu Mingming, on Monday announced the Rokid Glasses, its first AR glasses equipped with large language models (LLMs) - the technology that underpins intelligent chatbots like OpenAI's ChatGPT.\nThe glasses use Alibaba's Tongyi Qianwen family of LLMs, marking the start-up's best effort yet to crack the consumer market, Zhu told the South China Morning Post. Alibaba owns the Post.\nDo you have questions about the biggest topics and trends from around the world? Get the answers with SCMP Knowledge, our new platform of curated content with explainers, FAQs, analyses and infographics brought to you by our award-winning team.\nWith the new product, Rokid is entering the smart glasses market amid an explosion of fresh interest stemming from new capabilities introduced by generative AI. Facebook owner Meta has been one of the biggest beneficiaries with a smart glasses line it created with Ray-Ban.\nIn September, Meta also teased \"the most advanced pair of AR glasses ever made\", called Orion, but it said they are currently too expensive to mass produce for consumers. Those glasses are completely self-contained computers. Many lower-cost AR glasses, including earlier pairs made by Rokid, mirror the image from another device like a smartphone, connected via USB-C.\n\nMisa Zhu Mingming, founder and CEO of Rokid, speaks at the launch event for its new AR glasses on Monday. Photo: Rokid alt=Misa Zhu Mingming, founder and CEO of Rokid, speaks at the launch event for its new AR glasses on Monday. Photo: Rokid>\nIn China, a number of companies have jumped on the bandwagon, most recently internet search giant Baidu, which launched its Xiaodu AI Glasses last week.\nThe rapid development of generative AI is an X factor for AR glasses.\n\"The AR technology part [of smart glasses] was ready three years ago, but we have been waiting for the AI part,\" Zhu said. \"Now with the advancements in LLMs, it's time.\"\nThe company chose Alibaba's LLM - out of the dozens of viable options in China - because it has recently been raking highly in global performance benchmarks, he added.\nFor portable AR tech, though, significant hurdles remain. While voice-activated smart glasses are a matter of sticking in a small microphone and maybe a camera, compact AR displays remain much more complicated, as Meta's experience with its 98-gram Orion glasses shows.\nEven if a product makes it to market, adoption is another question. Apple is reportedly ending production, at least temporarily, of the Vision Pro, a US$3,500 headset that weighs over 600 grams.\nRokid is taking a different approach that is gaining traction in China: using a less sophisticated display to show the minimum necessary information for tasks such as real-time translation, navigation, digital payments, messaging and taking photos.\nThe green monochrome display is similar to one used in the Even Realities G1. This helps the glasses stay lightweight, at 49 grams, and keeps costs down. The Rokid Glasses are priced at 2,499 yuan (US$345).\nLike Even Realities, which is based in Shenzhen but does not sell in China, Rokid sees its new glasses as an everyday eyewear option for people already wearing glasses.\n\"This product is for everyone who wears glasses,\" Zhu said. \"If you're already spending 1,000 or 2,000 yuan on glasses, why not invest a little more for something far more powerful?\"\n\nThe Rokid Glasses start shipping in the first half of 2025. Photo: Rokid alt=The Rokid Glasses start shipping in the first half of 2025. Photo: Rokid>\nThe Rokid Glasses will start shipping in the first half of next year, and the company aims to sell hundreds of thousands of units, according to Zhu. Markets outside mainland China could account for as much as half of sales, he said.\nChina's AR industry is mostly occupied by start-ups, although tech giants such as Baidu and Xiaomi have also joined the fray. According to data from research firm IDC, China shipped a total of 262,000 AR headsets in 2023, a year-on-year increase of 154 per cent. Rokid ranked third with 18.4 per cent of the market, behind domestic rivals Xreal and TCL's RayNeo.\nZhu said it is \"very likely\" the company will turn profit next year, a decade after its founding. He expects \"explosive growth\" in the global AR industry in 2025, with the broader adoption of LLMs.\nHowever, he noted that it might take another three to five years for the industry to come up with a product that can match developers' best expectations - i.e. achieving a balance between advanced spatial computing, wearability, and power consumption.\nRokid is also looking to expand business-to-business opportunities overseas. It sees a use case for its tech in museums, where visitors can use AR glasses to bring exhibits to life with animations.\nMore than 200 museums in mainland China are already Rokid clients, Zhu said, making the company the sole supplier to this niche market. It is now in talks with museums in Hong Kong, Southeast Asia and some Western countries, where the opportunity is 10 times larger than the domestic market.\n\"One thing is clear: next year will be very critical,\" Zhu said. \"It is when supply chains, software, hardware, and ecosystems will intersect.\"\nThis article originally appeared in the South China Morning Post (SCMP), the most authoritative voice reporting on China and Asia for more than a century. For more SCMP stories, please explore the SCMP app or visit the SCMP's Facebook and Twitter pages. Copyright © 2024 South China Morning Post Publishers Ltd. All rights reserved. \nCopyright (c) 2024. South China Morning Post Publishers Ltd. 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