1156 ET - Netflix showed its power to pull in viewers from around the world to live events with the recent fight between Jake Paul and Mike Tyson, BofA analysts say in a note. The streaming service is counting on advertising and live programming to help fuel growth, and the match between the social media influencer and former heavy weight champion drew 60 million households. That made it the most-streamed sporting event of all time. "Despite the reported technical issues, we see this event as a positive for Netflix's ambition in live/sports and also as it relates to the company's ability to drive growth in advertising," the analysts say. BofA raises price objective to $1,000 per share from $800. Stock is up 2.2 to $903.57. (adam.cataldo@wsj.com)
(END) Dow Jones Newswires
November 21, 2024 11:56 ET (16:56 GMT)
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