Netflix Shows Global Reach for Live Events With Paul-Tyson Fight -- Market Talk

Dow Jones11-22

1156 ET - Netflix showed its power to pull in viewers from around the world to live events with the recent fight between Jake Paul and Mike Tyson, BofA analysts say in a note. The streaming service is counting on advertising and live programming to help fuel growth, and the match between the social media influencer and former heavy weight champion drew 60 million households. That made it the most-streamed sporting event of all time. "Despite the reported technical issues, we see this event as a positive for Netflix's ambition in live/sports and also as it relates to the company's ability to drive growth in advertising," the analysts say. BofA raises price objective to $1,000 per share from $800. Stock is up 2.2 to $903.57. (adam.cataldo@wsj.com)

 

(END) Dow Jones Newswires

November 21, 2024 11:56 ET (16:56 GMT)

Copyright (c) 2024 Dow Jones & Company, Inc.

Disclaimer: Investing carries risk. This is not financial advice. The above content should not be regarded as an offer, recommendation, or solicitation on acquiring or disposing of any financial products, any associated discussions, comments, or posts by author or other users should not be considered as such either. It is solely for general information purpose only, which does not consider your own investment objectives, financial situations or needs. TTM assumes no responsibility or warranty for the accuracy and completeness of the information, investors should do their own research and may seek professional advice before investing.

Comments

We need your insight to fill this gap
Leave a comment