Gap Brands Seek Return to American Conversation -- Market Talk

Dow Jones11-23

1245 ET - Gap's transformation is taking hold as the fashion retailer seeks to unlock its full potential, CEO Richard Dickson says on a call with analysts. The company seeks to stay on trend and relevant and will declare this as the season of sets, introducing more color drops and increasing newness to drive frequency and interest, Dickson says. Gap is investing in its online and in-store customer experience and has refreshed the product imagery on the website and remodeled 15% of the store fleet. "While each of our brands is in a different stage of the reinvigoration journey, I'm encouraged to see them gaining traction as we continue to execute our playbook and drive toward becoming a high-performing house of iconic American brands that shape culture." Shares rise 11%. (sabela.ojea@wsj.com; @sabelaojeaguix)

(END) Dow Jones Newswires

November 22, 2024 12:45 ET (17:45 GMT)

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