Viant Technology, Disney Advertising Expand Partnership to Improve CTV, Display Inventory for Advertisers

MT Newswires Live11-21 23:58

Viant Technology (DSP) said Thursday it has expanded its partnership with Walt Disney's (DIS) Disney Advertising to make "addressable and biddable" premium Connected TV, or CTV, video, and display inventory for advertisers.

Financial details weren't disclosed.

The collaboration blends Disney's "Clean Room" and "BridgeID" with Viant's "Household ID" to boost campaign performance and audience reach, the company said, adding that its CTV expertise and artificial intelligence-powered solutions combined with Disney's streaming footprint, are expected to drive up to 20% improvement in addressability.

Shares of Viant were up 2.1% in recent trading, while Disney was slightly higher.

Price: 18.60, Change: +0.39, Percent Change: +2.14

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