Warner Bros. Discovery brings shopping experience to Max with ad solutions on platform

seekingalpha11-21 23:37

da-kuk/E+ via Getty Images According to media reports from Thursday, Warner Bros. Discovery (NASDAQ:WBD) has announced two advertising solutions on its Max streaming platform: "Shop with Max" and "...

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Discovery (NASDAQ:WBD) has announced two advertising solutions on its Max streaming platform: \"Shop with Max\" and \"...</p>\n\n<a href=\"https://seekingalpha.com/news/4317483-warner-bros-discovery-brings-shopping-experience-to-max-with-ad-solutions-on-platform\">Source Link</a>\n\n</div>\n","source":"seekingalpha_trending_news","html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>Warner Bros. 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Discovery brings shopping experience to Max with ad solutions on platform\n</h2>\n\n<h4 class=\"meta\">\n\n\n2024-11-21 23:37 GMT+8&nbsp;&nbsp;&nbsp;<a href=https://seekingalpha.com/news/4317483-warner-bros-discovery-brings-shopping-experience-to-max-with-ad-solutions-on-platform><strong>seekingalpha</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>da-kuk/E+ via Getty Images  According to media reports from Thursday, Warner Bros. Discovery (NASDAQ:WBD) has announced two advertising solutions on its Max streaming platform: \"Shop with Max\" and \"...</p>\n\n<a href=\"https://seekingalpha.com/news/4317483-warner-bros-discovery-brings-shopping-experience-to-max-with-ad-solutions-on-platform\">Source Link</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","isBrief":false,"type":0,"news_type":1,"symbol":"GPRO","symbol_name":"GoPro","start_time":0,"source_url":"https://seekingalpha.com/news/4317483-warner-bros-discovery-brings-shopping-experience-to-max-with-ad-solutions-on-platform","article_id":"2485416015","we_media_id":null,"thumbnails":["https://static.seekingalpha.com/cdn/s3/uploads/getty_images/1917724759/image_1917724759.jpg?io=getty-c-w750"],"rights":null,"url":"https://stock-news.laohu8.com/highlight/detail?id=2485416015","pubTimestamp":1732203469,"sourceInfo":{"source_id":"seekingalpha_trending_news","name":"Seeking Alpha Trending News"},"weMediaInfo":null,"summary":"The report said the company has at least 40 different themes that it can align for specific moments and can also use the technology to stay away from sensitive themes or topics in mature and R-rated content.","collect":0,"end_time":0,"defaultTopTitle":"seekingalpha.com","property":[],"viewcount":null,"language":"en","relate_stocks":{"GPRO":"GoPro","BK4108":"电影和娱乐","WBD":"Warner Bros. Discovery","BK4585":"ETF&股票定投概念","BK4078":"消费电子产品","BK4588":"碎股","BK4125":"广播"},"translate_title":"华纳兄弟探索频道通过平台上的广告解决方案将购物体验提升到极致","themeId":null,"isJumpTheme":false,"ttsUrl":null,"symbols_score_info":{"GPRO":1,"WBD":1},"content_text":"da-kuk/E+ via Getty Images  According to media reports from Thursday, Warner Bros. Discovery (NASDAQ:WBD) has announced two advertising solutions on its Max streaming platform: \"Shop with Max\" and \"Moments.\" The goal of these solutions is to integrate a shopping experience on Max, which supports ads, the reports claimed.  A report from Variety claimed \"Shop With Max\" can use AI to identify items within TV shows and films and pair them with related products from an advertiser and then redirect the consumer to a second screen where they can learn more and make a purchase, all without interrupting their streaming. The \"Moments\" format implements contextual advertising using AI by identifying specific moments in content on Max that are of common public interest, like cooking, science, space, etc. “We see an opportunity to broaden how we make ads more relevant to our consumer, especially in streaming,” WBD's head of advanced advertising and digital ad sales, Ryan Gould, reportedly told Variety in an interview. About 90% of the content on Max has been scanned, Gould told Variety, to identify scenes and audio cues that nod to or showcase items that could encourage viewers to shop and also to find specific scenes that play into various consumer themes. \nThe report said the company has at least 40 different themes that it can align for specific moments and can also use the technology to stay away from sensitive themes or topics in mature and R-rated content.","kind":null,"is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"0","news_tag":"","news_rank":0,"symbols":[],"gpt_button":1},"commentList":[],"isCommentEnd":true,"newsSizeData":{"likeSize":0,"commentSize":0,"repostSize":0,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false},"APP":{"userAgent":"Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; +claudebot@anthropic.com)","isDev":false,"isTTM":true,"deviceId":"web-server-community-laohu8-v3","version":"4.29.2","shortVersion":"4.29.2","platform":"web","vendor":"web","appName":"ttm","isIOS":false,"isAndroid":false,"isTiger":false,"isTHS":false,"isWeiXin":false,"isWeiXinMini":false,"isWeiBo":false,"isQQ":false,"isBaiduSwan":false,"isBaiduBox":false,"isDingTalk":false,"isToutiao":false,"isOnePlus":false,"isHuaWei":false,"isXiaomi":false,"isXiaomiWebView":false,"isOppo":false,"isVivo":false,"isSamsung":false,"isMobile":false},"href":"/m/news/2485416015"}