1530 ET - Procter & Gamble, which spends more than $2 billion annually on research and development, is using artificial intelligence to optimize its fragrance efforts, Chief Research, Development and Innovation Officer Victor Aguilar says at the company's investor day. The fragrance-design software allows the company to have better control over digital scent creation, increases speed to market and limits costs. Fragrance is closely tied to value perception, he says, making fragrance-based investments highly lucrative. (connor.hart@wsj.com)
(END) Dow Jones Newswires
November 21, 2024 15:31 ET (20:31 GMT)
Copyright (c) 2024 Dow Jones & Company, Inc.
Comments