Gap Pushes Banana Republic Back Into Premium Lifestyle Space -- Market Talk

Dow Jones11-23

1300 ET - Banana Republic saw progress in the third quarter after seeing comparable sales fall 1% in the period from a 8% drop a year earlier. Its parent house Gap is focused on reestablishing the brand to thrive in the premium lifestyle space, CEO Richard Dickson says on a call with analysts. So far, the turnaround is bearing fruit as it deals with fewer returns, but its women's business remains weak. For the holiday season, the brand will deliver a more balanced price architecture in women's, a more compelling dress assortment, and a stronger cashmere point of view. So far, Banana Republic's Century City in Los Angeles and Tysons Corner in Northern Virginia have gotten new looks, and are already driving stronger performance and customer resonance, Dickson adds. (sabela.ojea@wsj.com; @sabelaojeaguix)

(END) Dow Jones Newswires

November 22, 2024 13:01 ET (18:01 GMT)

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Its parent house Gap is focused on reestablishing the ...</p>\n\n<a href=\"https://dowjonesnews.com/newdjn/logon.aspx?AL=N\">Source Link</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","isBrief":false,"type":0,"news_type":1,"symbol":"GAP","symbol_name":"Gap, Inc","start_time":0,"source_url":"https://dowjonesnews.com/newdjn/logon.aspx?AL=N","article_id":"2485940042","we_media_id":"106","thumbnails":[],"rights":null,"url":"https://stock-news.laohu8.com/highlight/detail?id=2485940042","pubTimestamp":1732298460,"sourceInfo":null,"weMediaInfo":{"media_name":"Dow Jones","introduction":"Dow Jones publishes the world’s most trusted business news and financial information in a variety of media.","home_visible":0,"id":"106","head_image":"https://static.tigerbbs.com/150f88aa4d182df19190059f4a365e99"},"summary":"1300 ET - Banana Republic saw progress in the third quarter after seeing comparable sales fall 1% in the period from a 8% drop a year earlier. 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