Adidas Looks Set to Leverage Nike's Weaknesses -- Market Talk

Dow Jones11-26

1040 GMT - Adidas is entering a new chapter of its story in North America and appears well-positioned to leverage Nike's weaknesses, UBS analysts write in a note. The region could become a growth driver for the German sporting-goods company for the years to come, with the basketball category potentially emerging as a key growth pillar, they say. The company can make a significant impact in the category, where the market-share gap versus Nike has historically been the largest, UBS says. Furthermore, Adidas has an improved production process, with the ability to prototype product design locally, before commercializing it on a global scale. This enables it to respond to shifting tends in apparel and footwear, a critical advantage in the highly competitive market, they say. Shares are down 0.6% at 219.90 euros. (andrea.figueras@wsj.com)

(END) Dow Jones Newswires

November 26, 2024 05:40 ET (10:40 GMT)

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Furthermore, Adidas has an improved production process, with the ability to prototype product design locally, before commercializing it on a global scale. This enables it to respond to shifting tends in apparel and footwear, a critical advantage in the highly competitive market, they say. Shares are down 0.6% at 219.90 euros. 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The region could become a growth ...</p>\n\n<a href=\"https://dowjonesnews.com/newdjn/logon.aspx?AL=N\">Source Link</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","isBrief":false,"type":0,"news_type":1,"symbol":"BK4588","symbol_name":"碎股","start_time":0,"source_url":"https://dowjonesnews.com/newdjn/logon.aspx?AL=N","article_id":"2486020330","we_media_id":"106","thumbnails":[],"rights":null,"url":"https://stock-news.laohu8.com/highlight/detail?id=2486020330","pubTimestamp":1732617600,"columns":[],"sourceInfo":null,"weMediaInfo":{"media_name":"Dow Jones","introduction":"Dow Jones publishes the world’s most trusted business news and financial information in a variety of media.","home_visible":0,"id":"106","head_image":"https://static.tigerbbs.com/150f88aa4d182df19190059f4a365e99"},"summary":"1040 GMT - Adidas is entering a new chapter of its story in North America and appears well-positioned to leverage Nike's weaknesses, UBS analysts write in a note. 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