** Shares of U.S. retailers rise during Black Friday shopping spree
** Retailers offer exclusive products and steep discounts to boost sales in this year's shorter holiday season
** Black Friday begins the Christmas shopping season with crowds seeking "doorbuster" discounts at big-box stores, the day after American Thanksgiving
** Retailers like Walmart , Home depot and Costco Wholesale , Dollar Tree up marginally
** Target , whose exclusive products include Taylor Swift's Eras Tour book and "Wicked"-related products, gain 1.5%
** Electronics retailer Best Buy Co rises 2.8%
** Toymakers Hasbro and Mattel up 1.4% and 1% resp.
** Department store operators Kohl's and Macy's
gain 2.9% and 1.8% respectively
** Amazon.com Inc nearly flat
** Adobe Analytics estimated consumers to spend a record $10.8 bln in online Black Friday sales, a rise of 9.9% over last year
** The National Retail Federation expects roughly 85.6 mln shoppers to visit brick-and-mortar stores this year on Black Friday, up from 76 mln in 2023
(Reporting by Ragini Mathur in Bengaluru)
((Ragini.Mathur@thomsonreuters.com;))
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