Chinese drone maker DJI fights to shake off 'military' tag

South China Morning Post12-04

Chinese drone maker DJI is fighting to prove that it is not linked to the country's military, an allegation that has resulted in US sanctions, as it continues to wage a legal and public image battle ...

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It showed a group photo of DJI employees posing in front of \"a militar","collect":0,"end_time":0,"defaultTopTitle":"yahoo.com","property":[],"viewcount":null,"language":"en","relate_stocks":{"FT":"富兰克林通用信托","WB":"微博","SCMP":"Sucampo Pharmaceuticals"},"translate_title":"中国无人机制造商大疆努力摆脱“军事”标签","themeId":null,"isJumpTheme":false,"ttsUrl":null,"symbols_score_info":{"FT":1,"SCMP":1,"WB":0.9},"content_text":"Chinese drone maker DJI is fighting to prove that it is not linked to the country's military, an allegation that has resulted in US sanctions, as it continues to wage a legal and public image battle amid US-China geopolitical rivalry.\nAlthough the world's largest drone maker has denied that its products are intended for military use after reports of its drones being used on the Ukraine battlefield, and has denied any links to China's People's Liberation Army, the Shenzhen-based company has remained under intense scrutiny.\nIn October, DJI, which was founded by Chinese entrepreneur Frank Wang in 2006, filed a lawsuit against the US Defence Department over its addition to the list of companies working with Beijing's military, saying the designation was wrong and has caused it significant financial harm.\nDo you have questions about the biggest topics and trends from around the world? Get the answers with SCMP Knowledge, our new platform of curated content with explainers, FAQs, analyses and infographics brought to you by our award-winning team.\nDJI was featured in a video published by the Financial Times (FT) on November 22, titled \"Should the US ban Chinese drones\". It showed a group photo of DJI employees posing in front of \"a military training camp\", citing it as a red flag for Washington.\n\nA DJI Phantom 3 drone during a demonstration flight at a farm and winery in the US, on June 11, 2015. Photo: AP alt=A DJI Phantom 3 drone during a demonstration flight at a farm and winery in the US, on June 11, 2015. Photo: AP>\nA DJI spokesperson said in a statement on Monday that it was just a team-building event, similar to how many Western firms send executives for military-style training.\nIn the 23-minute video posted on YouTube, Adam Welsh, head of global policy at DJI, is quoted on camera as saying it was a corporate outing and not an indication of military cooperation.\nDJI said it is \"not a Chinese military company\" and has never been \"owned or controlled\" by the Chinese military. \"It is regrettable that the video misrepresented the company, including unfounded and misleading comments about it,\" the company said.\nAlthough YouTube and the FT are banned in China, a screenshot of the image circulated on social media has drawn backlash from Chinese state media and netizens as the location was the Whampoa Military Academy in Guangzhou, a memorial site and local tourism spot.\nThe Global Times newspaper blasted the report in an editorial last Thursday, saying the producers of the video \"not only owe DJI a public apology but also need to apologise to its Western audience\". The piece also attacked Western media and countries for their increasing \"biases against China\" and for \"spreading rumours\" targeting Chinese companies such as DJI.\nXinhua-owned Cankao Xiaoxi wrote on China's X-like social media platform Weibo that Western media was \"hyping things up\", calling the incident \"ridiculous\".\nHu Xijin, Chinese commentator and former editor-in-chief of Global Times, wrote on Weibo that \"some people in the West are so eager to smear and frame Chinese star enterprises that they act recklessly\".\nSome Chinese social media users called for better communication on both sides to clear up misunderstandings. A Weibo user wrote that \"it is best to have transparent information and open communication to resolve issues like this\".\nDJI, which accounts for four out of five drones sold in the US, is facing fresh restrictions from Washington. In September, the US House of Representatives passed a bill that would prohibit new DJI drones from operating in the country and accessing domestic communications infrastructure. The bill, which does not cover existing DJI drones used in the country, needs approval from the Senate.\nThe Pentagon blacklisted DJI, among other firms, in 2022, saying it was seeking to \"highlight and counter [China's] military-civil fusion strategy, which supports the modernisation goals of the People's Liberation Army\".\nThis article originally appeared in the South China Morning Post (SCMP), the most authoritative voice reporting on China and Asia for more than a century. For more SCMP stories, please explore the SCMP app or visit the SCMP's Facebook and Twitter pages. Copyright © 2024 South China Morning Post Publishers Ltd. All rights reserved. \nCopyright (c) 2024. South China Morning Post Publishers Ltd. 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